Grewal/Levy was designed for at the moment’s altering scholar inhabitants. It has a robust emphasis on experiential studying and focuses on the worth that entrepreneurs create for the agency. This textbook additionally supplies college students with palms-on studying instruments by means of Connect Marketing, and offers professors with up to date instruments each month via the month-to-month publication.
With Connect, college students look at how companies analyze, create, ship, talk, and seize worth by exploring each the basics in advertising and new influences, similar to social media, all in a format that permits for teacher evaluation of studying outcomes, and offers college students with a decent integration of subjects.
