Grewal/Levy Marketing was designed for today’s altering scholar inhabitants. It has a robust emphasis on experiential studying and focuses on the worth that entrepreneurs create for the agency. This textbook additionally offers college students with arms-on studying instruments by way of Connect for Marketing, and supplies professors with up to date instruments each month by means of the month-to-month publication. With Connect, college students look at how companies analyze, create, ship, talk, and seize worth by exploring each the basics in advertising and new influencers, resembling social media, all in a format that permits for teacher evaluation of studying outcomes, and offers college students with a decent integration of subjects.
