NOTE: THIS IS A STANDALONE BOOK.
Marketing, 12e utilises a singular, revolutionary, and efficient pedagogical strategy. The parts of this strategy have been the inspiration for every version of Marketing and function the core of the textual content and its dietary supplements. They have advanced and tailored to modifications in scholar studying fashion preferences, the expansion of the advertising self-discipline, and the event of latest educational applied sciences. The distinctive options of the strategy are illustrated under.
High Engagement Style
Easy-to-learn, conversational, excessive-involvement, interactive writing type that engages college students by means of lively studying methods.
Rigorous Pedagogical Framework
Pedagogy based mostly on using Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge workouts, Building Your Marketing Plan tips, video and written instances, and different useful dietary supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and built-in protection of conventional and modern advertising ideas supported by present and fascinating examples.
The entry code (standalone) is 0077635736.
The package deal (guide and entry code card) is 125928252X.
