NOTE: Access code just isn’t included with this guide
Value-Added, Every Time. Grewal’s worth-based mostly strategy emphasizes that even the most effective services will go unsold if entrepreneurs can’t talk their worth. M: Marketing is probably the most concise, impactful strategy to Principles of Marketing available on the market, with tightly built-in subjects that discover each advertising fundamentals and new influencers, all in an enticing format that permits for straightforward classroom and task administration. A strong suite of teacher assets and frequently up to date Grewal/Levy writer weblog present a gentle stream of present, recent concepts for the classroom.
Grewal/Levy’s M: Marketing fifth version is out there by means of McGraw-Hill Connect, a subscription-based mostly studying service accessible on-line via private pc or pill. A subscription to Connect consists of the next:
SmartBook – an adaptive digital model of the course textbook that personalizes the studying expertise based mostly on how nicely college students are studying the content material.
Access to homework assignments, quizzes, syllabus, notes, reminders, and different essential information for the course. Auto-graded assignments in Connect Marketing embrace iSeeIt! idea animations, video instances, and different software workouts that problem college students to use ideas and look at how companies analyze, create, ship, talk, and seize worth. Contact your Learning Technology Representative for an entire listing of assignments by chapter and studying end result.
Progress dashboards that shortly present college students how they’re acting on assignments, with ideas for enchancment.
The choice to buy (for a small payment) a print model of the guide. This binder-prepared, unfastened-leaf model consists of free delivery.
Complete system necessities to make use of Connect may be discovered right here.
