Here’s some advice for anyone who want better local business internet marketing. So they can have a website which is mentioned on the first page of the google search engine results.
Google likes to help website owners keep their website up to date, so the users don’t get disappointed by a poor quality and out of date website.
In this free advice session / tutorial, i explain how to check to see whether the person who designed the site knew to install an analytics tracker.
Without one, the website becomes impossible to optimise, as it is this information which directs the attention to what is working well or not so well on the website.
So although your website might look great and have all the correct information for the website users, that doesn’t mean that it is technically sound from a seo/search engine optimisation standpoint.
So check today to see if your website has some analytics code installed.
If not, this is a sign that your website is going to struggle to compete with the other websites, that know the importance of tracking statics – with the google issued tools (these are FREE because google wants websites to adopt them readily, so as to be sure of which sites are up-to-date & quality and which are likely not so much.) Ie , and therefore most likely belong on page 2 or thereafter.
