Leveraging the Power of Video In Your Marketing Strategy with Jason Hsiao of Animoto





[youtube https://www.youtube.com/watch?v=5DAthW6atos?rel=0&autoplay=1&w=580&h=385]

In this episode I chat with Jason Hsiao, co-founder of Animoto, an award-winning online video maker that makes it easy for anyone to create professional marketing videos, about his journey to success since the inception of Animoto back in 2006.

Jason believes that the reason for his success comes from understanding and leveraging his own unique qualities.

Jason explains that if there were one playbook of how to succeed, then all businesses would be successful. There are so many unique qualities about every business owner and success comes from embracing and understanding those things, not copying what other people are doing.

We also take a look at what being a “video first” brand looks like, why niching down will help you create a better product or service, how to celebrate small wins and why this matters, and many more valuable business insights.

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