Amazon is reportedly working toward a major sponsorship agreement for Prince Harry’s 2027 Invictus Games in Birmingham, England, and Kris Jenner may have helped make the introduction.
A report from entertainment journalist Rob Shuter’s Naughty But Nice claims Jenner used her friendship with Meghan Markle and her connection to Lauren Sánchez and Jeff Bezos to help bring Amazon into discussions with Invictus organizers.
The account remains based on unnamed sources. Jenner has not publicly said she arranged an introduction, and neither Amazon nor Invictus has credited her with bringing the company into the negotiations.
The proposed Amazon sponsorship has also not been formally announced. Reporting on the talks indicates that organizers are hoping to complete the agreement, while Invictus says it already has sufficient funding to deliver the Birmingham Games.
Kris Jenner Reportedly Helped Make the Connection
Shuter’s sources describe Jenner as the link between Meghan’s relationship with the Kardashian-Jenner family and Sánchez’s connection to Bezos.
One source told Reality Tea that Meghan was looking for a powerful commercial partner for Invictus and Jenner was in a position to connect her with Sánchez.
“One conversation led to another, and suddenly Amazon was at the table,” the source said.
Another unnamed source characterized the alleged introduction as typical of Jenner’s approach to business, connecting people in her network when their interests overlap.
No representative for Jenner, Amazon or Invictus has publicly confirmed that sequence of events. The claim that Jenner played a role in the discussions therefore remains an anonymous-source report rather than an established account of how the Amazon negotiations began.
Harry and Meghan Have Socialized With Jenner, Bezos and Sánchez
There are established connections among the people named in the report. Jenner attended Bezos and Sánchez’s Venice wedding in June 2025, and the couple later hosted her 70th birthday celebration at their Beverly Hills mansion.
PEOPLE reported that Harry and Meghan attended the James Bond-themed birthday party in November 2025. Other guests included Oprah Winfrey, Mariah Carey, Mark Zuckerberg, Bill Gates and members of the Kardashian-Jenner family.
Jenner later shared photographs with Bezos and Sánchez from the celebration. Meghan’s relationship with the Kardashian-Jenner family had also become public through her As Ever brand, with Jenner among those who shared products she received from the company.
Amazon Was Already Reported to Be Discussing an Invictus Sponsorship
The underlying Amazon sponsorship story emerged before the report about Jenner’s alleged involvement.
The Sun reported on Sept. 26 that Amazon was in discussions over a significant commercial agreement with the Birmingham Games.
A source familiar with those talks said Amazon “wanted to get involved” and pointed to the company’s existing work with military veterans. The source also said the Invictus team hoped the agreement would be completed.
Amazon has not announced itself as a Birmingham 2027 sponsor, and the company does not currently appear on the event’s public list of partners. The official Invictus Games Birmingham 2027 partner list has included organizations such as Defender, Fisher House, ATCO and Deloitte.
Invictus Says It Already Has Funding to Deliver the Games
Some reports about the Amazon negotiations have connected the potential sponsorship to claims that Birmingham 2027 needs another £20 million in funding.
Invictus organizers have disputed descriptions suggesting the Games are dependent on a new sponsor to go ahead. A spokesperson told The Sun that Birmingham 2027 “has the funding required to deliver the Games,” with financing coming from government underwriting, commercial partnerships, charitable support and in-kind contributions.
The event’s official FAQ says the U.K. government, through the Office for Veterans’ Affairs, provided an underwrite of up to £26 million to ensure the Games can be delivered.
Commercial sponsorship remains part of the funding model. Organizers are seeking additional private partners to reduce the amount of government underwriting ultimately required, meaning an Amazon agreement could add significant commercial support without being responsible for keeping the Games from cancellation.
No Prime Video Broadcast Agreement Has Been Announced
Amazon’s reported involvement has also produced speculation about whether Prime Video could become a broadcaster for the 2027 Games.
The Sun‘s report concerns Amazon sponsorship and branding, while noting that Livewire Pictures is producing coverage of Birmingham 2027 and that a broadcaster has not yet been announced.
Harry and Meghan have an established relationship with Netflix, which released the 2023 documentary series Heart of Invictus. A sponsorship agreement between Amazon and Birmingham 2027 would not by itself give Prime Video television or streaming rights to the Games.
Amazon Already Runs Programs for Military Veterans
Amazon’s existing veterans programs provide a business connection to the mission of Invictus beyond the relationships described in the Jenner report.
The company’s U.K. military program includes veteran recruitment, mentoring and its employee-led Warriors at Amazon network. Amazon also works with Britain’s Forces Employment Charity and holds the U.K. Ministry of Defence’s Gold Employer Recognition Scheme award.
The Invictus Games were created to support the recovery and rehabilitation of wounded, injured and sick service personnel and veterans. Harry founded the international sporting event in 2014.
Birmingham will host the next Games from July 10 through July 17, 2027, at the National Exhibition Centre and Sandwell Aquatics Centre. Organizers expect approximately 550 competitors representing 25 nations across 12 adaptive sports, with esports, laser run and pickleball joining the program.
