The Kardashian business empire is officially expanding to the next generation as Kim Kardashian moves to secure branding for her eldest daughter. Three trademark applications for “NOR11” were filed on January 14, 2026, targeting a massive range of products from luxury apparel to watches and jewelry. This early step toward a potential fashion empire comes as North West grows her digital influence, with her Instagram account reaching approximately 2.3 million followers.
These filings, which were obtained by media outlets on February 16, 2026, reveal a specific interest in everything from loungewear and footwear to high-end accessories like necklaces and rings. The brand name appears to be a nod to North’s nickname, combined with her age when she reportedly first envisioned the concept.
While the applications are public, no products have officially launched, and representatives for Kardashian did not respond to requests for comment regarding a timeline.
Protecting The Next Generation Of Business
The paperwork was submitted through KimYe’s Kid Inc., a California corporation established in 2023. Although the company name references both of North’s parents, official records list Kim Kardashian as the sole officer and director. This filing strategy mirrors the approach taken in 2023 for skincare and toy trademarks, which remained pending as of late 2025.
By submitting these documents now, the filings reserve the “NOR11” name for exclusive use in categories like footwear and cosmetic cases. Industry analysts often view this as a defensive move to prevent others from profiting off a celebrity name or likeness before a minor reaches adulthood. The paperwork also covers distinct categories, including bags such as backpacks and wallets.
Screenshot from @moz_online, via Instagram.com. Used under fair use for editorial commentary.
A History Of Brand Building
North has already begun showcasing the name by wearing “NOR11” hats in videos posted to her social media accounts over the past few months. Her personal Instagram account debuted in late 2025 and quickly gained millions of followers, providing a massive platform for future releases. This digital reach is significant, as the luxury children’s clothing market is projected to grow to over $ 13 billion by 2033.
The success of the family’s existing ventures provides context for what this brand could become. Kim’s shapewear company, Skims, was valued at 5 billion dollars following a 2025 funding round and was projected to exceed 1 billion dollars in net sales last year. By laying the legal groundwork early, the Kardashian family is positioning North to enter a market where celebrity-backed lines often see a significant spike in initial consumer interest.
What Happens For North West Next
While the trademarks are filed and the social media audience is waiting, many questions about the daily operations of “NOR11” remain unanswered. It is currently unclear how much direct involvement North has in the design process or if a verified launch date exists on the horizon.
Similar filings for her siblings, Saint, Chicago, and Psalm, were made as early as 2022, suggesting the family is taking a long-term approach to building these individual identities.
As North continues to experiment with her personal style and public image, these legal protections ensure she has a clear path to entrepreneurship whenever she chooses to take it. The transition from being a child of famous parents to becoming a brand owner is a move the Kardashian family has navigated for decades. For now, the “NOR11” filings serve as a quiet but concrete foundation for the next chapter of the family legacy.
As the fashion industry enters 2026, the rise of “NOR11” signals more than just a new clothing line; it represents the arrival of a new generation of celebrity entrepreneurs. North West is stepping into a market where young consumers increasingly value authenticity and digital connection, two areas where she already has a massive head start.
While her parents built empires through traditional media and high fashion disruption, North is leveraging her personal social media reach to build a community before the first product even hits the shelf. This strategic shift suggests that for the next generation of the Kardashian family, the business of being yourself is only getting bigger.
