Keyword Search Marketing
Finding the best keywords to target in all your online marketing efforts is the first, and most important, step to having a successful marketing campaign. But what makes the “best” keywords and how can you implement a successful keyword search marketing campaign?
First of all, you need to find a keyword tool to use to help you build your list of keywords. There are a lot of options you can use, some are free and some are paid. Of course,the paid versions will give you more options but they do cost money which may make them hard to afford for anyone who is just starting out.
One of the best free keyword tools around is the Google keyword tool. This free tool can provide you with enough basic information to build a decent keyword list. While it doesn’t provide all the information you might need, it is a great place to start (especially if you simply can’t afford anything more at this time).
It doesn’t matter which keyword tool(s) you decide to use, you still need to have a basic understanding of what makes a good keyword.
Many beginners try to grab the keywords in their niche that get the highest monthly searches. This is a huge mistake. I know it sounds like it would make sense to target keywords that get hundreds of thousands of searches every month, but the problem with that strategy is that those keywords will have a ton of competition.
These highly competitive keywords are expensive if you are doing a pay per click campaign, and ineffective for any other type of marketing online. There is just too many companies (many of whom have a full time person working on just keyword marketing) who are fighting over these keywords.
You don’t have to swim with the sharks. Why not spend some time with the minnows? Instead of fighting for scraps, all you need to do is build a list of keywords that get decent traffic, but have a lot less competition.
So, you can build up a list of keywords that are less competitive so you can rank for them easily, but they each get at least 1,500 searches a month.
Think of it; you have a keyword list that has 20 keywords on it. All of them get at least 1,500 searches a month and since they don’t have a lot of competition you can easily rank for them.
Even if you only rank well for half of those 20 keywords that can still mean you could get upwards of 15,000 visitors to your website every month (10 keywords at 1,500 hundred searches a month).
This strategy just makes so much more sense than trying to go toe to toe with the big companies that have the very deep pockets. If your website converts well, those 15,000 visitors a month can make you a lot of money!
These simple tips can help you get the most out of all your keyword search marketing efforts… if you follow them.
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