Keyword Placement
Keyword placement seems to be a subject of great debate and many conflicting opinions. Along with the proper placement of keywords the exact number of keywords that should be used in an article or for seo techniques seems to be a hot topic as well.
To get the most out of your onsite seo techniques here are a few guidelines to keep in mind:
1. Pick out which one of your keywords you want to be the main keyword for your site. Your main keyword will have good number of monthly searches, minimal competition and most importantly, it will be highly relevant to the subject of your website.
Once you’ve determined which of your keywords will be your main keyword, you should use that keyword in the title of your website. Use the keyword phrase on it’s own, or better yet, combine it into a sentence that is a compelling explanation of what your site is all about.
2. For the description of your site you will want to include not only your main keyword phrase but several other supporting keywords. Make sure you keep your description no more than 160 characters. Search engines will only identify 160 characters or less so any more than that will be a waste of time.
Again, this should be an enticing summary of what your site is about, and what it can do for your visitors.
3. The meta tag is where you will list multiple keywords including your main keyword. Here, you can have up to 200 characters and this section is simply a list of keywords separated by commas. Here you don’t need to write sentences or paragraphs. Keep all your words in lower case.
The keyword placement you will use when writing an seo article or blog post of course will be somewhat different. Again, there is much debate about how many keywords are enough keywords but a good rule of thumb is to keep your keyword density to no more than 2% – 3%.
For articles, and blog posts, the keyword should be in the title. If you can make it sound good, also include an additional secondary keyword phrase in the title.
One thing to keep in mind though is that you have to remember that even though you want the search engines to find your site, you are writing for humans. Don’t stuff so many keywords into your article that it sounds like gibberish. This practice will do far more harm than good.
After the title you want to include your article a few more times throughout the body of the article. Exactly how many times will depend on the length of the article. The more words you have, the more times you can include your keyword without getting too high of a keyword density percentage.
Include your keywords in the first and last paragraphs at least. Keyword placement is another important element you need to know to get the most out of all your online traffic generation methods.
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