In a move that has hip-hop fans and industry insiders talking, JasonMartin is making it clear: the disrespect of Black women (specifically rising powerhouse Doechii) ends now. The “Kill Switch” rapper took to the airwaves and social media to address Ross’ recent tirade, which has been widely condemned as both misogynistic and racially charged.
The friction reached a boiling point this week after Ross, 25, went on a profanity-laced rant on his Kick platform. During a stream with Tekashi 6ix9ine and streamer Cuffem, Ross allegedly repeatedly referred to the Grammy-nominated Doechii as a “bitch” and a “smelly whore.” He further dismissed her meteoric rise as the work of an “industry plant” and accused her of “botting” her streaming numbers.
The comments appeared to be a reaction to Doechii’s latest single, “girl, get up.” On the track, which features SZA, Doechii seemingly addresses her critics with the bars: “All that industry plant sht whack / I see it on the blogs, I see you in the chats / … But what’s the agenda when the It girl Black?”
JasonMartin, a respected figure in the Los Angeles rap scene, isn’t just venting; he’s issuing a cultural mandate. In a recent interview, Martin emphasized that Ross’s status as an “outsider” to the culture makes his aggressive language toward Black female artists particularly dangerous.
Martin argued that allowing such rhetoric to go unchecked invites further disrespect from those who profit from hip-hop without respecting its creators.
Martin isn’t the only one “pressing” the streamer. Veteran L.A. rapper Glasses Malone also issued a stern warning to Ross, stating he would begin “pressing” everyone around Ross if the disrespect continued. The tension escalated so quickly that even Joe Budden weighed in on his podcast, jokingly (or perhaps not) stating he was “rooting” for the West Coast veterans to handle the situation.
For Ross, the mouthy behavior is already hitting his wallet. In a recent stream with DJ Akademiks, Ross admitted to losing two major brand deals following his comments about Doechii and separate controversial remarks regarding Megan Thee Stallion. “I’m mad as f**k, Ak,” Ross said during the stream. “It’s not even about the money… that’s the reality of how the world works.”
Despite Ross’ claims, Doechii’s ascent has been a documented “slow burn” success story. Since signing with Top Dawg Entertainment (TDE) in 2022, she has earned critical acclaim for her versatility, culminating in the massive success of her “Timeless” remix with The Weeknd and Playboi Carti.
Critics point out that Ross’ vitriol often targets dark-skinned Black women, fueling a narrative of misogynoir that many in the industry, including JasonMartin, are no longer willing to tolerate.
If you’ve been following the timeline, you know the vibes are beyond rancid between the West Coast rap stalwarts and the world’s most polarizing streamer. This isn’t just a “Twitter fingers” situation; it’s a collision of two completely different worlds. On one side, you have the “Legacy Protectors”, artists like JasonMartin and Glasses Malone who believe hip-hop is a sacred culture that requires a certain level of decorum. On the other, you have the “Engagement Farmers,” led by Adin Ross, who believe that nothing is off-limits if it generates clicks.
Here is a detailed breakdown of everything that has transpired in this high-stakes cultural clash.
1. The “Industry Plant” Dog Whistle That Started It All
Let’s be real: calling a successful Black woman an “industry plant” is the modern-day version of saying she didn’t earn her keep. Adin Ross has been hammering this narrative against Doechii since her standout performance at the 2025 Grammys.
Despite Doechii being in the game for years, grinding through the SoundCloud era and putting in work as a TDE signee, Ross claims her success is “botted.” It’s a lazy critique that ignores her undeniable pen game and stage presence. In my professional opinion, Ross isn’t critiquing music; he’s trying to devalue a woman’s labor because he doesn’t understand the machinery behind a major label rollout.
2. The Met Gala “Umbrella Gate”
The vitriol escalated in May 2025 after a video surfaced of Doechii being, well, a perfectionist. Ahead of her Met Gala debut, she was caught on camera demanding more umbrellas to shield her look from paparazzi. Ross went nuclear, calling her “unintelligent” and “entitled.” He even went as far as to question why legends like The Weeknd and Playboi Carti would “allow” her on a track. It was a weirdly personal attack on a woman trying to protect her creative vision, and it served as the fuel for his fan base to start a targeted harassment campaign.
3. Doechii’s Musical Response: “Girl, Get Up”
Doechii did what artists do. She put it in the booth. Her single “girl, get up,” featuring the legendary SZA, is a masterclass in the “clapback.”
With lyrics like “All that industry plant sht whack / I see it on the blogs, I see you in the chats,” she didn’t need to say Adin’s name for everyone to know exactly who she was talking to. It was a subtle, high-road approach that highlighted her talent while dismissing the noise. Unfortunately, it only made Ross lean further into the “villain” role.
4. The 6ix9ine Collaboration & The Diss Track
In a move that surprised absolutely no one, Adin Ross teamed up with the king of controversy, Tekashi 6ix9ine, to record a “diss track” aimed at Doechii, Joe Budden, and others.
This is where the line was officially crossed for many industry vets. Collaborating with a polarizing figure like 6ix9ine to bully a female artist felt less like “content” and more like a coordinated strike against the culture. It was this specific moment that prompted the West Coast to finally enter the chat.
5. JasonMartin (Problem) and the “Cultural Mandate”
JasonMartin isn’t just a rapper; he’s a songwriter and producer who has worked with everyone from Snoop Dogg to Kendrick Lamar. When he says, “The culture’s not going for it in 2026,” he’s speaking as an elder statesman.
His argument is simple: if you aren’t from this culture, and you don’t contribute to this culture, you don’t get to disrespect the women who are currently carrying it. Martin’s stance is a necessary reminder that while the internet may be a playground, there are real-world consequences for verbal abuse.
6. Glasses Malone and the “Street Pressure”
If JasonMartin was the diplomat, Glasses Malone was the enforcer. Malone’s viral warning that he would “press the n***as around [Adin]” shifted the tone from a digital spat to a potential safety concern.
Malone’s point was poignant: Ross is often surrounded by Black men who laugh at his jokes while he insults Black women. By threatening to hold Ross’ circle accountable, Malone touched on a nerve regarding the responsibility of those in the streamer’s inner circle to stand up for their own community.
7. The Financial Fallout: Brand Deals Go Bye-Bye
Perhaps the most “real” part of this entire saga is the hit to Adin Ross’ bank account. Ross admitted on a stream with DJ Akademiks that he lost two massive brand deals specifically because of his comments about Doechii and Megan Thee Stallion.
In the corporate world of 2026, “edgy” content has a ceiling. Brands are increasingly unwilling to tether themselves to creators who use gendered slurs and mock victims of violence. It’s a classic case of “f**k around and find out,” and Ross is currently in the “find out” phase.
8. Wack 100: The Unlikely Peacekeeper?
In a bizarre twist, veteran manager Wack 100 has reportedly stepped in as a mediator.
TMZ reported that after a call from TDE boss Anthony “Top Dawg” Tiffith, Wack (who is friendly with Ross) attempted to cool the jets. There are even rumors of a $100,000 donation from Ross to Black businesses as a “peace offering.” Whether this is a genuine change of heart or a calculated PR move to save his remaining brand deals remains to be seen, but it shows that TDE’s influence reaches far beyond the recording studio.
