Radio, I’ve Got Your AI (Audience Intelligence) Right Here

Posted On Dec 5, 2019 による管理者とコメントを受け付けていません

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There’s lot of talk about AI everywhere you go in tech. Artificial Intelligence is simply the ability to predict behavior, based on learned data and predilections. Its how tech corporations, car producers, smart-alecky orators, e-commerce sites, and other web-based corporations study our action to suggest new things for us to buy, locates for us to visit, and ways to spend our money.

It goes back to that saying, “In God we trust. All others must introduce data” breathed by statistician and consultant, W. Edwards Deming. And of course, he was right.

And data has become even more important as radio segues from rivalling against a cluster of other depots in your sell to going up against more formidable challengers- satellite radio, streaming pure-plays, podcasts, connected automobiles, smart-alecky talkers- and the index restrains getting longer and the quality of competitor gets better.

That’s why no matter what else your station( or collection or fellowship) does in 2020, on the front burner should be aggregating data to help your programming, auctions, digital, and sell units have a better understanding of the intricacy and extent of your competitive environment. Where are your “pain parts? ” Where are you openings? How can you best deploy your resources- human rights or fiscal- to create immense material you can monetize, while building your station’s brand.

That’s our mindset now at Jacobs Media, a shift in focus from what radio stations and the companies that owned them were aspiring to really a decade or two ago. Back then, it was about achieving ratings, receipt, and perimeters. The industry was a fertile, open province with a handful of opponents- newspapers, TV stations, the Yellow Pages, and direct mail.

Oh, those were the days. Through most of the 2000 ’s, that quite simple, highly profitable model changed, morphed, and yes, was interrupted. And now, media of all sizes, shapes, and platforms are trying to figure it out. If you’re not Google, Apple, フェイスブック, or Amazon, you’re in scramble mode.

Even Netflix- virtually the first mover in the video streaming category- has now got its sides full as Disney, Apple, and others are becoming distribution outlets themselves, dedicated to cornering great content and the manner in which shoppers enjoy it. That’s how crazy it’s become.

And so in our annual Techsurvey’s- started back in 2004 -5- we’ve been tracking all the different ways radio publics are spending time on other pulpits, squandering brand-new gadgetry, and depleting material in different ways.

As we spend more time with teams of corporate execs( and perhaps a little less time arguing about which Nirvana songs to play ), the topics often revolve around new media that matters- and how broadcasters can navigate these changes as both challenges and opportunities.

Money has never been tighter in the radio business than it is today. And the current round of budgeting happening as you read this at many companies has pushed managers to the brink.

だから、, it stands to reason that investments in new media- podcasting, social media, streaming, portable apps, Alexa abilities, etc.- must be spent wisely and strategically. Sadly, most radio broadcasters can tell you whether they’re the concert sovereignty or how well “Black Dog” measures. But they may be much more hard-pressed when it comes to knowing the percentage of their listeners that own a smart-alecky speaker, subscribe to SiriusXM, and listen to podcasts at least weekly.

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That’s why we do Techsurvey. We break out 14 different formats- including Rock, Country, AC, and everything in between, along with News/ Talk and Sports. And the big benefit is that “stakeholder” depots receive their own data- how their core gathering exploits media, engineering, as well as why they are also experience listening to programme radio.

Oh, the things you’ll learn.

In Techsurvey 2020, we’ll be moving everything you’d expect, but of course, there will be brand-new questions to help broadcasters better blog navigate the changing landscape. We know headphone usage is of growing interest, especially as Nielsen is investigating how it plays into radio listening. We’ll tackle that issue, as well as learn more about “hearables”- manoeuvres like Air Pods and similar peripherals.

We will expend great questionnaire “real estate” on both smart loudspeakers and podcasting- two areas that continue to dominate exchanges in both card apartments and at media seminars. We’ll track radio’s disappearance in the home, and whether Alexa and Google Home are becoming their replacements.

と 800,000 podcasts available to anyone with a smartphone or a laptop, how are shoppers detecting podcasts and how do they listen to them?

What’s the latest in the iHeartRadio vs. Radio.com battle, and how favourite are individually labelled depot apps?

blog You can bet we’ll update how radio listeners are using social media. Is there a continued move away from Facebook? And how are emerging musicians like TikTok looking?

We will also continue to explore privacy editions- how are they impacting the ways in which shoppers use media and are they stunting the growth of devices like smart orators?

We will likewise look at audience awareness of numerous brand-new features radio stations are now offering. What are the awareness levels of station mobile apps, podcasts, videos, and other outlets broadcasters are devoting heavily in?

Oh, the things you’ll learn.

Then there’s the chart that restrains getting more interesting with each elapsing year. With all the new media, gadgetry, and technological sciences available, why are customers still turning to radio? What is broadcast radio’s “job-to-do” で 2020, and how can broadcasters reinforce the reasons why the medium continues to be viable?

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This is how it gaped this year- among all 50,000+ respondents. はい, radio has inherent strengths- it’s simple, easy, and free. And of course, music and temperaments are integral to why purchasers move radio a media habit.

But as we’ve highlighted in red, for numerous consumers, radio provides emotional benefits- camaraderie, a friend at work, mood altitude, and as information sources for disaster intelligence when things extend awry. And as you’d expect, these maps inspect a great deal different when you isolate format listeners, and individual station audiences.

だから、, I’m hoping you’ll join the 560+ radio stations who took responsibility last year in Techsurvey 2020. These collective research studies are what the Internet has become about- a shared experience, crowd-sourced data gathering. For really a few cases hundred bucks, you’ll deliver more ROI for your radio depot firebrand than any other investment you can make.

We go to the field at the beginnings of the new year, and the exclusive stakeholder representation is set for mid-March. And then late that month, I’ll be at the Worldwide Radio Summit in L.A ., showing off the top-line data for Joel Denver’s attendees. Meanwhile, your depot will have your data, ready to meet the challenges that organize ahead in 2020.

It’s all designed to raise your AI – your Audience Intelligence. Whether it’s meeting with the airstaff, the sales team, or plotting out your direction for the foreseeable future, this is the information that helps you attain smarter, more strategic decisions.

After all, if we don’t have data, your guess is as good as mine.

Oh, the things you’ll learn.

Here’s a favorite mention that says everything is about why we continue to create and make Techsurvey 😛 TAGEND

“If we have data, let’s look at data. If all we have are sentiments, let’s go with mine.”- Jim Barksdale, former Netscape CEO

More info about Techsurvey 2020, a clever video, and registration info is available ここ.

Info for the Worldwide Radio Summit is ここ .