I cannot stress the importance of content and how it relates to SEO enough. Content has always been king so to speak, but it is absolutely critical at this stage to content marketing. At the end of the day we’re marketers. And whether or not you’re marketing from an old-school perspective or you’re doing it new-school and it’s all internet marketing, it’s all about content. What you’re trying to prove is that you are a resource center. You are the authority. You are an industry leader. There’s no better way to demonstrate that, not only to users but also to search engines, like Google, that you are this authority. How else can you prove what you know and essentially ask somebody to trust the fact that you are that leader without demonstrating it through content? So it’s massively important. The more pages you add, the more articulate those pages are, the more concise they are, the better that it helps your ultimate marketing objectives.
Learn even more about our SEO guidelines and best practices: https://www.paperstreet.com/law-firm-seo/
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