Increase On Line Traffic
Having a website is a necessity for more and more businesses, but just getting it online isn’t enough. You could have the best looking, most convincing site on the planet, but it won’t make a bit of difference if nobody visits it. That’s why knowing how to increase on line traffic is so important. After all, the more visitors you have, the more chances you have to get your message across to people.
A good place to start is by figuring out what words and phrases people are most likely to use to find what you’re offering. Finding a good keyword tool will give you a good idea of what terms people are searching for, and how many searches are being conducted for each term. You probably have some idea of what people will look for, but you are sure to find a few surprises, too.
Once you know what keywords people are looking for, then you can increase on line traffic by weaving those words into your web pages. However, don’t just load up your pages with every single keyword, as that will look unnatural, and the search engines could penalize your rankings if they think you’re keyword stuffing.
Instead, try to work the words into your pages naturally, but do things to give some of the keywords extra weight. If you don’t have a site yet, then you can see if there is a domain name available that exactly matches one of the better keywords. You can also use heading tags around your keywords to show the search engines that you think the word is important. Making the text bold or italicizing it may also give you a slight boost, but that’s only the beginning.
You also need to consider your website linking strategy. There are external and internal links, and both play a role in getting more visitors to your website. External links are links on other websites that point back to your site. These may be sites owned by other people, or they may be your own sites that you are using for linking purposes. Either way, getting links to your site should help you to get more traffic. Internal links are those that are on your site and point to other parts of your site.
Another common method people use to get more people to their site is article marketing. You write articles and submit them to article directories. The articles cover subjects related to your website, and that means you will get targeted traffic. People will be reading about the topic, but the trick is to not tell them too much in the article, otherwise they won’t have any reason to visit your site. For the record, you would include a link back to your site at the end of the article, and this is another example of external linking.
We have really only scratched the surface here, but if you want to increase on line traffic, then you need to use as many methods as possible. It should be fairly east to find them, but it’s up to you to put them to good use.
