Importance of the Keyword in Search Engine Ranking
Targeting the keywords is the most important step in web site optimization. The accuracy will dictate the likelihood of a prospective customer finding your product on an information page such as an article or a press release.
A keyword in search engine ranking optimization refers to the words used by Google users to find information, products and services. A web site gains importance in the eyes of Google based on the quality of the links to the site. This improves the ranking of your site on Google and Yahoo. The choice of keywords should be reflected in the links on the web page so as to entice readers to click the link and either buy on the spot or be directed to a sales landing page.
Google’s biggest vehicle is PPC (Pay Per Click), where you bid on the best keywords that target your demographic audience so the Google paid ad appears in their search pages. This is an effective way to funnel traffic to a web page. Though this is a paid option, and therefore requires a budget. There are free organic methods that can allow the use of keywords to propel a product into the top ten on Google.
The content requires a certain type of keyword for search engine ranking to be achieved. Place the keywords that are used to find the product in the title description of the article. Then ensure the main content repeats those keywords say 2-3 times as the visitor reads the text. Descriptive text using these keywords will produce more accurate results in the search engines. Ranking though is not an overnight achievement and can take up to 6 months before you see the full benefits of your campaign.
The HTML code needs to be optimized. You don’t need to be a programmer to understand a basic grasp of HTML as it involves just a few tags. META tags placed at the beginning of the code contain descriptions, one contains the META description. Ensure the text contains the top keywords for the content of that page. Also, ensure your images have descriptive ALT tags that mention the benefits of the product being displayed.
So, how do you perform the best keyword research? There is a free tool called Wordtracker which will give a list of results for you based on keywords related to your product. The tool lists words used by people in the search engines. You can instantly view how popular a keyword is for a niche area. Write out a list of keywords based on this research.
Think laterally, how often is your niche area found? For example, a search on skin cream yields searches for needed information and popular product titles. So you will need to write articles that fit those keywords. By doing this, you are covering your niche area with quality informed content.
If you have a video showcasing your products, upload it to YouTube and tag it with your keyword phrases.
Now you know how a keyword in search engine ranking plays it part.
===========
Spin Ready
===========
{Importance|Significance|Value|Relevance} of the {Keyword|Key words|Key phrase|Keyword phrase} in {Search Engine|Online search engine} {Ranking|Position|Rank}
Targeting the {keywords|key words|key phrases|keyword phrases} is the most {important|essential|crucial|vital} {step in|come in} {web site|website|internet site} {optimization|marketing}. The {accuracy|precision|reliability} {will|will certainly} {dictate|determine|direct} the {likelihood|possibility|probability|chance} of {a prospective|a potential|a possible} {customer|client|consumer} {finding|discovering|locating} your {product|item} on {an information|an info|a details} {page|web page} such as {an article|a short article|a post|a write-up} or {a press release|a news release}.
{{A keyword|A key words|A key phrase|A keyword phrase} in {search engine|online search engine} ranking {optimization|marketing} {refers to|describes} the words {used|utilized|made use of} by Google {users|individuals|customers} to {find|discover|locate} {information|info|details}, {products and services|services and products}. {A web site|A website|An internet site} gains {importance|significance|value|relevance} in the eyes of Google {based on|based upon} the {quality|high quality|top quality} of the {links to|associated with|connected to} the {site|website}. This {improves|enhances|boosts} the {ranking|position|rank} of your {site|website} on {Google and Yahoo|Yahoo and google}. The {choice|option|selection} of {keywords|key words|key phrases|keyword phrases} {should|ought to|must|need to} be {reflected|mirrored|shown} in the {links|web links} {on the web|online|on the internet} page so {as to|about|regarding|concerning} {entice|attract|lure} {readers|visitors|viewers} to click the {link|web link} and either {buy|purchase|get|acquire} {on the spot|instantly} or be {directed|routed} to a sales {landing|getting} {page|web page}.|{A keyword|A key words|A key phrase|A keyword phrase} in search engine ranking {optimization|marketing} refers to the words {used|utilized|made use of} by Google {users|individuals|customers} to {find|discover|locate} {information|info|details}, {products|items} and {services|solutions}. The {choice|option|selection} of {keywords|key words|key phrases|keyword phrases} {should|ought to|must|need to} be {reflected|mirrored|shown} in the {links|web links} on the {web|internet} page so as to {entice|attract|lure} {readers|visitors|viewers} to click the {link|web link} and either {buy|purchase|get|acquire} on the {spot|area|place} or be {directed|routed} to a sales {landing|getting} {page|web page}.}
{Google s {biggest|most significant|greatest|largest} {vehicle|car|automobile|motor vehicle} is PPC ({Pay Per Click|Ppc}), where you bid on {the best|the very best|the most effective} {keywords|key words|key phrases|keyword phrases} that target your {demographic|group|market} audience so the Google paid {ad|advertisement} {appears|shows up} in their search {pages|web pages}. This is {an effective|an efficient|a reliable} {way|method|means} to {funnel|channel} {traffic|web traffic|visitor traffic|quality traffic|website traffic} to {a web page|a websites}. {Though this is a paid {option|choice|alternative}, and {therefore|for that reason|as a result|consequently} {requires|needs|calls for} {a budget|a spending plan|a budget plan}.|This is a paid {option|choice|alternative}, and {therefore|for that reason|as a result|consequently} {requires|needs|calls for} {a budget|a spending plan|a budget plan}.} There are {free|complimentary|cost-free|free of cost|free of charge} {organic|natural} {methods|techniques|approaches} that {can|could} {allow|enable|permit} the {use|usage} of {keywords|key words|key phrases|keyword phrases} to {propel|move|push|thrust|drive} {a product|an item} {into|in to} the {top|leading} {ten|10} on Google.|Google s {biggest|most significant|greatest|largest} {vehicle|car|automobile|motor vehicle} is PPC (Pay {Per|Each} Click), where you bid on the {best|finest|ideal} {keywords|key words|key phrases|keyword phrases} that target your {demographic|group|market} audience so the Google paid {ad|advertisement} {appears|shows up} in their search {pages|web pages}. There are {free|complimentary|cost-free|free of cost|free of charge} {organic|natural} {methods|techniques|approaches} that {can|could} {allow|enable|permit} the {use|usage} of {keywords|key words|key phrases|keyword phrases} to {propel|move|push|thrust|drive} {a product|an item} {into|in to} the {top|leading} {ten|10} on Google.}
{The {content|material} {requires|needs|calls for} {a certain|a specific|a particular} {type of|kind of|sort of} {keyword|key words|key phrase|keyword phrase} for {search engine|online search engine} {ranking|placing|rating} to be {achieved|accomplished|attained|obtained}. {Place|Put|Position} the {keywords|key words|key phrases|keyword phrases} that are {used|utilized|made use of} to {find|discover|locate} the {product|item} in the title description of the {article|short article|post|write-up}. {{Then|After that} {ensure|guarantee|make sure|make certain} the {main|primary|major} {content|material} {repeats|duplicates} those {keywords|key words|key phrases|keyword phrases} {say|state|claim|share} 2-3 times as the {visitor|site visitor} {reads|checks out|reviews} the {text|content}.|{Ensure|Guarantee|Make sure|Make certain} the {main|primary|major} {content|material} {repeats|duplicates} those {keywords|key words|key phrases|keyword phrases} {say|state|claim|share} 2-3 times as the {visitor|site visitor} {reads|checks out|reviews} the {text|content}.} {Descriptive|Detailed} {text|content} {using|utilizing|making use of} these {keywords|key words|key phrases|keyword phrases} {will|will certainly} {produce|create|generate} {more|even more|additional} {accurate|precise|exact} {results in|lead to|cause} the {search engines|online search engine}. Ranking though is not {an overnight|an over night} {achievement|accomplishment|success} and {can|could} {take up|use up} to 6 months {before|prior to|just before} you {see|view} the {full|complete|comprehensive} {benefits|advantages|perks} of your {campaign|project}.|The {content|material} {requires|needs|calls for} {a certain|a specific|a particular} {type|kind} of {keyword|key words|key phrase|keyword phrase} for search engine {ranking|placing|rating} to be {achieved|accomplished|attained|obtained}. {Descriptive|Detailed} {text|content} {using|utilizing|making use of} these {keywords|key words|key phrases|keyword phrases} {will|will certainly} {produce|create|generate} {more|even more|additional} {accurate|precise|exact} {results|outcomes} in the search engines.}
{The HTML code {needs to|has to|should} be {optimized|enhanced|maximized}. You {don|put on|wear} t {need to|have to|should} be {a programmer|a developer|a designer|a coder} to {understand|comprehend|recognize|know} {a basic|a fundamental|a standard} {grasp|understanding} of HTML as it {involves|includes|entails} {just|simply|merely} {a few|a couple of} tags. META tags {placed|put|positioned} at the {beginning|start} of the code {contain|include|consist of|have} descriptions, one {contains|includes|consists of|has} the META description. {Ensure|Guarantee|Make sure|Make certain} the {text|content} {contains|includes|consists of|has} the {top|leading} {keywords|key words|key phrases|keyword phrases} for the {content|material} of that {page|web page}. {{Also|Likewise|Additionally}, {ensure|guarantee} your {images|pictures|photos} have {descriptive|detailed} ALT tags that {mention|discuss|point out|state} the {benefits|advantages|perks} of the {product|item} being {displayed|shown|presented}.|{Ensure|Guarantee} your {images|pictures|photos} have {descriptive|detailed} ALT tags that {mention|discuss|point out|state} the {benefits|advantages|perks} of the {product|item} being {displayed|shown|presented}.}|{Ensure|Guarantee|Make sure|Make certain} the {text|content} {contains|includes|consists of|has} the {top|leading} {keywords|key words|key phrases|keyword phrases} for the {content|material} of that {page|web page}. {Ensure|Guarantee} your {images|pictures|photos} have {descriptive|detailed} ALT tags that {mention|discuss|point out|state} the {benefits|advantages|perks} of the {product|item} being {displayed|shown|presented}.}
{{So, {how|exactly how|just how} do you {perform|carry out|do|execute} {the best|the very best|the most effective} {keyword|key words|key phrase|keyword phrase} {research|study}?|{How|Exactly how|Just how} do you {perform|carry out|do|execute} the {best|finest|ideal} {keyword|key words|key phrase|keyword phrase} {research|study}?} There is {a free|a complimentary|a cost-free|a free of cost|a free of charge} {tool|item|device} called Wordtracker which {will|will certainly} {give|provide|offer} {a list|a listing|a checklist} of {results|outcomes} for you {based on|based upon} {keywords|key words|key phrases|keyword phrases} {related to|associated with|connected to} your {product|item}. The {tool|item|device} {lists|notes|provides|details|specifies} words {used|utilized|made use of} by {people|individuals|folks} in the {search engines|online search engine}. You {can|could} {instantly|immediately|quickly|instantaneously|promptly} {view|see|check out|watch} {how|exactly how|just how} {popular|prominent|preferred|well-liked} {a keyword|a key words|a key phrase|a keyword phrase} is for {a niche|a specific niche|a particular niche} {area|location}. {Write out|Draw up} {a list|a listing|a checklist} of {keywords|key words|key phrases|keyword phrases} {based on|based upon} this {research|study}.|There is {a free|a complimentary|a cost-free|a free of cost|a free of charge} {tool|item|device} called Wordtracker which {will|will certainly} {give|provide|offer} {a list|a listing|a checklist} of {results|outcomes} for you based on {keywords|key words|key phrases|keyword phrases} {related|associated} to your {product|item}. {Write|Compose|Create} out {a list|a listing|a checklist} of {keywords|key words|key phrases|keyword phrases} based on this {research|study}.}
{{Think|Believe|Assume} laterally, {how|exactly how|just how} {often|frequently|typically|commonly|usually} is your {niche|specific niche|particular niche} {area|location} {found|discovered|located}? {{For example|For instance|As an example}, a search on skin {cream|lotion} {yields|returns} {searches for|look for|seek} {needed|required} {information|info|details} and {popular|prominent|preferred|well-liked} {product|item} titles.|A search on skin {cream|lotion} {yields|returns} searches for {needed|required} {information|info|details} and {popular|prominent|preferred|well-liked} {product|item} titles.} {So you {will|will certainly} {need to|have to|should} {write|compose|create} {articles|short articles|posts|write-ups} that {fit|suit|match} those {keywords|key words|key phrases|keyword phrases}.|You {will|will certainly} {need|require} to {write|compose|create} {articles|short articles|posts|write-ups} that {fit|suit|match} those {keywords|key words|key phrases|keyword phrases}.} By doing this, you are covering your {niche|specific niche|particular niche} {area|location} with {quality|high quality|top quality} {informed|notified|educated} {content|material}.|A search on skin {cream|lotion} {yields|returns} searches for {needed|required} {information|info|details} and {popular|prominent|preferred|well-liked} {product|item} titles. You {will|will certainly} {need|require} to {write|compose|create} {articles|short articles|posts|write-ups} that {fit|suit|match} those {keywords|key words|key phrases|keyword phrases}.}
If you have {a video|a video clip} showcasing your {products|items}, upload it to YouTube and {tag|identify|label|mark} it with your {keyword|key words|key phrase|keyword phrase} {phrases|expressions}.
Now you {know|understand} {how|exactly how|just how} {a keyword|a key words|a key phrase|a keyword phrase} in {search engine|online search engine} ranking plays it {part|component}.
{A keyword|A key words|A key phrase|A keyword phrase} in search engine ranking {optimization|marketing} refers to the words {used|utilized|made use of} by Google {users|individuals|customers} to {find|discover|locate} {information|info|details}, {products|items} and {services|solutions}. Google s {biggest|most significant|greatest|largest} {vehicle|car|automobile|motor vehicle} is PPC (Pay {Per|Each} Click), where you bid on the {best|finest|ideal} {keywords|key words|key phrases|keyword phrases} that target your {demographic|group|market} audience so the Google paid {ad|advertisement} {appears|shows up} in their search {pages|web pages}. There are {free|complimentary|cost-free|free of cost|free of charge} {organic|natural} {methods|techniques|approaches} that {can|could} {allow|enable|permit} the {use|usage} of {keywords|key words|key phrases|keyword phrases} to {propel|move|push|thrust|drive} {a product|an item} {into|in to} the {top|leading} {ten|10} on Google.
The {content|material} {requires|needs|calls for} {a certain|a specific|a particular} {type|kind} of {keyword|key words|key phrase|keyword phrase} for search engine {ranking|placing|rating} to be {achieved|accomplished|attained|obtained}. {Descriptive|Detailed} {text|content} {using|utilizing|making use of} these {keywords|key words|key phrases|keyword phrases} {will|will certainly} {produce|create|generate} {more|even more|additional} {accurate|precise|exact} {results|outcomes} in the search engines.
