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It’s worth keeping in mind that today when we discuss SEO we’re practically exclusively referring to Google (unless you live in China and utilize the online search engine Baidu). Why? Because Google is undoubtedly the most popular search engine in the world consuming up a big 79.77% of market share. So how does SEO work? Online search engine utilize something called “crawler bots” to crawl the web and build an index of the content available online.

Now there are 2 sides to SEO: On-page and off-page. On-page SEO is when you optimize your website or material to rank higher in online search engine for targeted keywords or phrases. Examples of on-page SEO consist of: For this reason, SEO is closely associated to content marketing we’ll explore this more listed below.

These include external signals like your social networks existence and brand mentions. Nevertheless, the biggest and most prominent part of off-page SEO is the generation of backlinks. This is when other sites connect to your website or content. The reasoning behind backlinks is simple. If lots of websites link to your site, then Google will assume you have important and pertinent material.

Sebagai contoh, one link from an authoritative website like the New York Times will be more effective than 100 links from unknown sites. A terrific method to generate backlinks from authoritative websites is to produce high-quality material that other people will want to share. Alternatively, you can develop devoted content for another website this is called “visitor posting.” Content marketing is the process of regularly producing, distributing, and promoting relevant online products in such a way that’s tactically designed to draw in, engage, and convert your target audience into consumers.

As we saw above, social media is one of the primary channels used to disperse and promote material. Sekarang, let’s take a better look at how content marketing connects to SEO. Online search engine enhanced content is among the very best methods to get your brand greater in the online search engine results pages (SERPs).

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