[Startup Bharat] Karaikudi-based mostly Treat at Home goals to be the Amazon of healthcare providers

Posted On May 2, 2020 By admin With Comments Off

Technological improvements and the easy accessibility of data have curdled internet users for hand-picked. Ecommerce platforms offer multiple options for buying anything, be it a chair, a device, or coffee. If we can invest so much time browsing for these things, why restriction our hand-pickeds when it comes to healthcare?

Based out of Karaikudi, a municipality in Sivaganga district of Tamil Nadu, Treat at Home( TAH) is an aggregator of healthcare providers. It claimed responsibility for the” Amazon of healthcare “. An on-demand healthtech scaffold, TAH builds healthcare services available at the patient’s doorstep.

TAH, which has a corporate agency in Chennai, accommodates eight different healthcare services at home and has so far facilitated more than 3,500 bookings since inception.

Treat at Home

Team Treat at Home

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M Saleem Mohamed, 50, ended his MBBS from Madurai Medical College. He would continue to do his MS( Ortho) at Calicut Medical College, and finally MCh Ortho and an MBA. He founded pharmaceutical companionship Queen Pharma, which subsequently blended with Regenix Drugs in 2014.

” For times, I ought to have discussing NRI patients. They get their surgeries does so and return abroad after spending a short period of time in India. Follow-ups have mostly been through telemedicine ,” Saleem says. Many of his patients are senior citizen, with children working abroad.” Elderly cases need help with healthcare, and that led to the foundation of TAH ,” he says.

Saleem founded the healthtech startup on April 28, 2018. He did the beta testing of the app and website between April 2018 and June 2019. The final product was launched on September 1, 2019. The healthtech startup has been bootstrapped since inception with Rs 60 lakh.

Currently, Saleem is also Director at Regenix Drugs. Besides that, he is also Executive Director of Kauvery Medical Centre, the Karaikudi Hospital Group, Tamil Nadu.

The startup has a team of six, taking care of the admininstration, customer support, and commerce. Dilip Chandar, the CTO, is an experienced tech entrepreneur and previously co-founded Iniwu Labs, DICE Money, and AnalyIQ Coders. C Balanchander, who has experience of over 15 times as a chartered accountant, is the CFO at TAH.

Treat at Home

Dr Saleem, Founder of Treat at Home

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TAH supplies eight different healthcare services: residence physician inspects, nurses, caretakers, residence physiotherapy discussions, ambulance booking, remedy delivery, and diagnostic services. It also enables users to book hospital appointments prior to the visits.

Both healthcare service providers and users/ cases need to register on the scaffold. Consumers can use the Android or iOS app, or simply tour the website to select business. On selecting their location, users is supplied with a roll of healthcare “providers ” available in their locating.

Users can either select the provider themselves or go with the provider automatically apportioned. Once the booking is confirmed, users can either opt for online payment or compensate after the services have been delivered. TAH allows users to track providers in the planned until delivery.

The terms and conditions of the services are available in English, Tamil, Hindi, Malayalam, Kannada, and Telugu.

TAH is also working on developing a remote case monitoring system.” With the use of a wearable medical manoeuvre, physicians can continuously monitor the vital stats of users. This would be useful for elderly patients and pregnant women, who need constant monitoring and support ,” Saleem asks.

Treat at Home

The Treat at Home team

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TAH chiefly targets cases needing home care for a terminal illness, post-surgical recovery, cancer chemotherapy, or elderly patients living alone. It acquired its first established of clients through hospitals advising home care of accomplished patients.

” We contacted out to remote places available in Tamil Nadu and old-age residences where healthcare was less accessible ,” Saleem says.

Initially, Saleem faced challenges in ensuring the credibility and character of the service providers to users. For that, TAH cross-checks every service provider it on-boards and confirms government-issued authorizations.

” Each service is checked for tone and ailments are addressed within a day’s time. We remove providers with bad assess, after verifying them ,” Saleem says.” This improves customer trust and computes brand quality in world markets ,” he supplements.

TAH indicts 20 percent from providers, for each booking confirmed. Its other revenue streams include advertisings. Future revenue streams will include home care insurance, annual registration reward from providers, and sale or service of wearable medical manoeuvres.

” Currently, as a marketing strategy, TAH is being promoted as a free busines till it contacts a sizable sell ,” Saleem says.

So far, TAH has more than 7,000 useds and 5,000 healthcare providers registered for use in its stage. According to Saleem, the Android app has been downloaded over 15,000 ages and the stage has more than 6,000 peculiar guests every month. At present, TAH receives up to 30 bookings every day.

According to the founder, the current revenue is Rs 40,000 per month, through direct customer reserves. It is targeting Rs 6 crore, after monetising existing purchasers.” We are currently recording 30 percent revenue ,” Saleem says.

With the coronavirus pandemic spreading across India, TAH has recorded a 40 percentage rise in the number of online bookings. Demand for telemedicine consultations has also increased.

Market overview and future plans

The healthcare market in India is expected to reach $372 billion by 2022. This will be driven by rising incomes, greater health awareness, rise in lifestyle ailments, and access to insurance.

TAH rivals with the likes of Mfine, Practo, PharmEasy, 1 mg, Portea, Care2 4, and Nightingales.

However, Saleem believes that TAH has a differentiator to offer.” We is not employ, but aggregate existing healthcare providers to allow cases to select their best fit services ,” he says.

Currently concentrates on Tamil Nadu, TAH plans to gain prominence in the other southern districts by the end of this year. It aims to expand to Mumbai, Delhi, Pune, and Nagpur by next year.

Saleem says he wants to draw TAH a unicorn in the healthtech cavity.

” We have set a destination to reaching one lakh downloads and 30,000 reserves by July this year ,” he says. The startup is also expecting to raise$ 1 million, with 30 percentage dilution in equity.

( Edited by Teja Lele Desai)

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