Find me at https://www.linkedin.com/in/edwindearborn/
How To Survive In Business During a Recession or Depression
Social Distancing Proved The Powerful Need for Social Marketing
Amazon is going to have a banner year. They were poised to succeed because people could continue to buy during a quarantine. They are hiring massive amounts of new employees and their sales will be climbing for years.
This is how we must adapt. We must have new ways to find, engage, and develop new clients in ways that we may have never leveraged fully, or at all.
How can we use the power of the internet and social platforms to continue operations and grow our sales?
Personally, I started reaching out more on my social channels. I created daily Facebook Live episodes, wrote more articles on LinkedIn about the new economy ahead of us, and posted so much more “micro content” on all my social channels.
My engagement exploded. Of course, almost everyone was home. But, I was offering real value and insights. The type that people needed to hear during this time of crises.
I became a media outlet. And this is the future for any smart business – YOU MUST BECOME THE MEDIA FOR WHAT YOU SELL AND REPRESENT.
There is no branding without branded content.
A New Era Will Require New Skill Sets
To win in the forthcoming economy, you will have to learn new skills, know-how, systems, and marketing strategies.
Those who learn and adapt rapidly, will win. Those who don’t, will BK.
The shark has adapted for millions of years. The Dodo Bird is extinct. Regardless of the causes and circumstances, you will either adapt like a shark or you will go extinct like the Dodo.
Nature selects out the weak and removes them. Welcome to Earth.
For those with the will to survive, who have the Eye of The Tiger, there is a chance. But, those who possess that willpower will not whine or object to how “hard it is” to learn new skills and technologies.
I Adapted In 2007
After the economic collapse from the Great Recession, I came to two conclusions:
I need to be ready for anything.
I need to learn social media and content marketing.
In 2007, companies like Facebook, YouTube and Twitter were just emerging. I knew that these offered alternative marketing opportunities for money-strapped businesses and entrepreneurs.
Blogging was the new form of journalism. And so I started writing blog posts.
I went to work for a web design and internet marketing company in 2007, to learn from those that adapted early and were winning. And I’ve never looked back since.
In fact, I have written three books on the subject. Check Amazon and Kindle for two of those titles. As well, I have given hundreds of workshops on these subjects, written hundreds of articles, and have appeared as guests on multiple blogs, podcasts, and vlogs.
I teach people who to win, at a level of execution that they can actually perform and win at.
If you need help to adapt to this new reality, please feel free to reach out to me.
