Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs.
Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale necessary for the success of the company. By advertising, marketing can also be used to create a portfolio of new customers without automatically seek a margin in the short term.
The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. Political communication, advertising, promotion and organization of the sale of products is in turn the most visible part of marketing to the general public.
The rise of information technology and communications coupled with changes in consumption patterns (nomadism, mobility …) leads marketers to rethink their campaigns by combining optimally different messages and channels.
CONTENTS:
Marketing
– The revolutions of marketing since 1960
– The four major types of marketing decision
– Marketing issues
– The branches of marketing
– Marketing approach
– Marketing strategy
– Marketing mix
– Business
– Competitive advantage
– Behavioral economics
Selling
– Distribution
– Retailing
– Economies of agglomeration
– Anchor tenants
– Shelf life
– Shopping
– Payments
– Automated teller machine
– Credit cards
– Consumer theory
– Conceptual framework and basic assumptions of the theory of consumer
– Consumer behavior
– Bandwagon effect
– Impulse purchase
– Thoughtful purchase
– Anti-consumerism
– Consumer
– Class action
– Consumer policy as an essential contribution to Europe 2020
– Current problems and future challenges
– Euro
e-Commerce
– Different distribution channels for marketing
– Environmental impacts and logistical challenges
– Environmental impacts and logistical challenges
– Implementation
– Security responsibility of the seller and legal aspects
– e-Commerce in the European Unionon
– Mobile commerce
– Social commerce
Advertising
– Advertising chain
– Major players in advertising
– Media and advertising approaches
– Economics of advertising
– Advertising campaigns
– Native advertising
Internet marketing
– Online marketing
– Inbound marketing
– Content marketing
– User-generated content
– Search Engine Marketing
– Web indexing
– Local indexing
– Search engine optimization
– Social marketing
– Social Media Optimization
– Affiliate marketing
– Google AdSense
– Marketing 2.0
– Growth hacking
Internet advertising
– Pricing models
– Web banners
– Search Engine Advertising
– Google AdWords
– Sponsored links
Reputation management
– Key drivers of online reputation
– Marketing of online reputation
– Impact and management of online reputation
Web analytics
– Key indicators
– Web analytics technologies
– Definitions and vocabulary
References
About the author
– Nicolae Sfetcu
– – By the same author
– – Contact
Publishing House
– MultiMedia Publishing
MultiMedia Publishing House Edition: https://www.setthings.com/en/e-books/how-to-sell-ecommerce-marketing-and-internet-marketing-strategies/
Music: Raga – Dance of Music (Aakash Gandhi)
