How to Optimize Landing Pages to Maximize Pay-Per-Call Conversions

Posted On Sep 24, 2021 By admin With Comments Off

It’s the midriff of the nighttime and all of a sudden: dripping, trickle, drip…

You wipe your face and peer through the darkness at the ceiling. Uh-oh, something’s leaking up there. Like most people, you reach for your smartphone and search for a plumber that would be available to help at this ungodly hour.

Scroll, tap, and voila: There’s a landing sheet for 24/7 plumbing in your arena with a CTA to dial the number straight off.

In the olden days, you’d likely look up the number in the phone book( a phone what ?). Now, people turn to their portable maneuvers as soon as they have a problem that needs solving or a question that needs answering.

Animation of someone searching through a phonebook.

We all know there’s nothing more reassuring than hearing a human voice at the other end of the line. And that’s why optimizing your land sheets for pay-per-call advertising campaigns is crucial in this digital landscape.

Why Pay-Per-Call Ad Campaigns Are Critical in the Mobile Age

Pay-per-call ad campaigns are the holy grail of mobile online marketing. They’re what every marketer dreams about and animosities for.

Why? Because today 56. 75% of all network congestion originates from a smartphone, a manoeuvre that can make a direct phone call to your business with the single tap of a call to action button.

It’s never been easier to generate high-quality leads-in with virtually no friction. Consider this 😛 TAGEND

Phone heads enjoy a much higher conversion rate than form-based leads( a 5-1 advantage or better is not uncommon ). With a telephone call, produces don’t need to hide behind engineering: no intrusive qualifying questions to reply to , no multiple-choice buttons , no pull-down menus , no CAPTCHA riddles.Phone produces are more committed and less guarded.

Why Are Landing Pages Important for Pay-Per-Call Campaigns

A landing page is the first thing your possible patron will see after they click on your pay-per-call ad. To be effective, your sheet needs to become an extension of your ad by 😛 TAGEND

Showing clear benefits that answer your prospect’s search query: If the search term is “weekend plumbers near me” your benefits must manifest your ability to be on site in 30 times or less, your deficiency of a weekend surcharge, the facts of the case that “youre running” a 24/7 running including holidays, and so on.Reflecting the needs of your prospect through putting yourself in their shoes: “We know how frustrating it is when your plumbing fails in the most inopportune time, the inconvenience of a tube reveal, or a clogged kitchen settle when all hardware stores are closed.”Presenting a clear call to action: This is where you reach out offering your help, where you say, “Our reps are always on standby, simply a phone call away to get all your problems solved.”

What Should You Include in Your Pay-Per-Call Landing Page Design?

When it comes to pay-per-call landing page scheme, you need to use a less is more approach. Your job is to persuade your expectation to call you without establishing them can be classified into a rabbit excavation of unnecessary information.

Don’t sell your business by showing endless feature rosters and a company backgrounder. Instead, build a bridge of trust by showing their needs and presenting your mixture in a manner that stirs them feel you’re the white knight that’ll come to their rescue.

To this aftermath, your pay-per-call arrival sheet pattern needs to include 😛 TAGEND

A headline and sub-headline that manifests your prospect’s main pain point and your answer. Make this textbook, font, and complexion clearly contrast with your page’s background palette.A call to action button that prances out of the sheet so there’s never any mistrust in the mind of your promise that a single sound will immediately lean them in touch with you.An offer that creates peace of mind. In other messages, an furnish that’ll relieve their pain , not showcase your bells and whistles( so, stay away from phrases that have nothing to do with your prospect, like “3 0 years in business, ” “No job is too small, ” etc .). Last but not least, your business emblem.

Specimen of Pay-Per-Call Landing Pages

The proof is in the pudding, as “theyre saying”, so let’s look at a few pay-per-call landing page instances and discuss their key elements.

1. Health and wellness

call

As you can see, the choice of a grove hero shot elicits a sense of grounding and serenity, which is what someone in need of the services of a drug rehab center is looking for.

The messaging inspires without being emphatic, emphasizing confidentiality coupled with free advice.

Most importantly, the call to action is clear and tells you exactly what to do when “youre calling” (” Press 2 “), hitherto it exercises a repressed sound that complements the colour palette of the background.

2. Home services

landing

Here’s a ground sheet in answer to a search for an “affordable weekend plumber.” Cost is key in the messaging to counter the expectation that a weekend plumbing call is going to be a lot more expensive than a regular business hours call.

This landing page’s job is to convey the content that even though they control 24/7/ 365, they’re still economical. To make this even clearer, the call to action button stresses that there will be no charge to get an estimate for the work.

Finally, the superstar shot demo an expert’s side and implements to instill trust and peace of mind–meaning that no matter how horrific the plumbing disaster might be, the prospect shouldn’t worry( because things will get better soon ).

3. Legal

This is a landing page for a law house specializing in food poisoning personal injury claims. The focus here is to get top compensation for their clients, a key belief for these types of calls.

They clearly point out the fact that patients are not expected to have any out-of-pocket expenses whatsoever and that everything works will be offered on a event basis.

They likewise accentuates their 24/7 accessibility, because food poisoning cases often occur after hours and they want to make sure their prospects know they’ll be available when security incidents happens, so they can advise them what to do while the cast-iron is hot.

The call to action is clean and the message compiles it clear how to steer the firm’s phone answering alternatives since personal injury law conglomerates administer many different types of cases.

Finally, the superstar shot wonders the quandary of child victims, signaling empathy towards their situation.

Want to Optimize Your Pay-Per-Call Landing Pages? We’re Here to Help

When it comes to optimizing your arrive sheets to maximize pay-per-call conversions, you always need to make sure that the job of your sheet is not to “sell” your services, but to become the natural solution to your prospect’s pain points.

All your design picks, from the hue palette to call-to-action buttons to hero idols, must be chosen to reflect the needs and hopes of your prospect.

The same departs for your messaging: Empathy drives shifts. The more your expectation identifies with your messaging and feels that you rightfully understand them, the more they’ll feel pleasant taking action and fixing that call.

Try Smart Builder establishing and optimize discrepancies of your disembark sheets, and watch your pay-per-call transitions get the boost they deserve.