This overview defines online marketing and explores key concepts like awareness, communication, connection, service, and sales. Watch more at http://www.lynda.com/Business-Online-Marketing-SEO-tutorials/Online-Marketing-Fundamentals/89117-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-89117-0101
This specific tutorial is just a single movie from chapter one of the Online Marketing Fundamentals course presented by lynda.com author Lorrie Thomas Ross. The complete Online Marketing Fundamentals course has a total duration of 1 hour and 47 minutes, and takes a look at the basis of any online marketing effort—a business’s web site—and reviews how the different components of the site can support the business’s goals, from SEO and SEM to social media, online PR, and content marketing
Online Marketing Fundamentals table of contents:
Introduction
1. What Is Online Marketing?
2. Building a Foundation
3. Planning a Web Site for Online Marketing
4. Building or Optimizing a Web Site for Online Marketing
5. Content Marketing
6. Search Engine Marketing
7. Social Media Marketing
8. Blogging
9. Online Advertising
10. Email Marketing
Conclusion
