How to Create A Great SEO Website
Creating your first website is just one of the many tasks that lie ahead of you when you are starting a business online. If you have already made a website, you may have discovered that there is something even more important than having a website, and that is having people seeing that site. One of the main ways people do this is by using search engine optimization, or SEO.
SEO is simply ‘optimizing’ your site in a way that search engines will prefer, which will help your site to rank higher. As your site ranks higher, the odds go up that somebody will see your site’s listing when performing a search. While the process can be difficult to perfect, the good news is that it’s easy enough to get started and see some results relatively quickly. With that in mind, here a few tips to help make your website rank higher.
1. Research your keywords. A lot of people get hung up on this step and worry too much about whether or not they have chosen the right keywords. That anxiety is understandable, as the right keywords are vital to a decent ranking. However, doing any SEO is better than just hoping for the best. So, what’s the answer? It is to research your keywords before optimizing your pages around them. You can use free or paid keyword tools to get an idea of how many searches are conducted for each keyword. The other thing you can do is to conduct a search yourself using your target keywords and then visit the top sites. Once on those sites you can see what keywords they are using, and how they are using them.
2. Make a plan. Before you put up your website, you need to have a plan of how all of the pages will fit together. Will you have a separate page for each keyword? How will the pages be linked together? What about a site map? Those are just a few things you should know. The benefits of good planning are twofold. First, it will help with SEO. Second, your site will be better organized for your visitors.
3. Relevancy rules! SEO works because search engines are looking to do one thing; deliver relevant results to the people conducting searches. Therefore, they are happy to rank sites higher that deliver the relevance that their users are looking for. That means your keywords need to fit the topic of your site, and your tags, description and title should also be relevant. Another thing to consider is that while you can manipulate some things, relevance is something that can’t be faked or artificially inflated.
4. Have fun. Okay, this doesn’t have a lot to do with SEO, but it is worth mentioning. Once you start doing a little SEO, it’s easy to get obsessed with it, but avoid that temptation. Now, I’m not suggesting you shouldn’t do anything, either; just strive to keep a healthy balance. If you find you want more SEO done, but don’t have the time to do as much as you like, you may wish to outsource it or automate the process.
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