How to Create a Content Marketing Strategy
Content marketing WORKS. But, it doesn’t hit those HUGE return numbers without a great content marketing strategy!
Learn in today’s video my ⓺ steps to an effective content strategy for powerful content marketing.
I’ve been using these six content strategy cores for years now to earn thousands of DAILY site traffic. 99% of our leads (which convert at five-six figures per month!) come through our content marketing! 🔥
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DOES CONTENT MARKETING WORK?
YES! If I can do it, you can too. I learned through trial-and-error how to put together a content strategy that has powered our inbound, online content marketing for years on expresswriters.com.
Content marketing is how my agency grew from nothing to 5,000 customers and $4M in revenue inside just eight years. But, we didn’t hit serious growth till year 5 with a content strategy! This is true industry-wide. Content Marketing Institute benchmark studies say that 93% of the most successful B2B content marketers report their organization is extremely/very committed to content marketing, and that the most successful content marketers are far more likely than their less successful peers to have a documented content marketing strategy (65% vs. 14%).
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📈WATCH MY FREE 60-MINUTE MASTERCLASS ON CONTENT STRATEGY
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LINKS TO RESOURCES I MENTION IN THIS VIDEO
Forbes interview for my agency: https://www.forbes.com/sites/joeescobedo/2018/01/07/how-to-attract-4-million-in-client-revenue-through-content-marketing/#214f07107c81
Neil Patel featured our agency: https://www.quicksprout.com/2015/10/21/learn-from-the-best-12-lessons-from-5-content-marketing-case-studies/
My blog on The Content Differentiation Factor: https://expresswriters.com/finding-your-unique-content-differentiation-factor/
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WHO AM I // WHERE CAN YOU FIND ME?
MY COMPANY:
📋I’m the founder of Express Writers, a top-tier team of content creators. https://expresswriters.com
I WRITE:
✍🏼Mostly, The Write Blog. https://expresswriters.com/write-blog/ Also: Content Marketing Institute, Search Engine Journal, Kissmetrics, MarTech Advisor, and other marketing-centric publications.
📚 I’ve written two books, “So You Think You Can Write” and “Practical Content Strategy & Marketing:” https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW
I HOST:
📣The Write Podcast, a podcast all about writing, content marketing, and entrepreneurs. https://expresswriters.com/write-podcast
I TEACH:
🎓The Content Strategy & Marketing Course: https://contentstrategycourse.com/
🎓The Expert SEO Content Writer Course: https://seowritingcourse.com/
FOLLOW ME AT:
👣 Twitter: https://twitter.com/JuliaEMcCoy
👣 Instagram: https://www.instagram.com/fementrepreneur/
👣 Facebook: https://www.facebook.com/JuliaEMcCoy/
#contentstrategy #contentmarketing