In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Nick Kraus, founder and CEO of Kraus Marketing, an award-winning agency known for powerful digital strategies and creative execution. Nick shares his unique journey into AI and Marketing, starting from the early 2000s and embracing every wave of innovation—from SEO and social media to CTV and now AI-enabled market research.
Nick explains how Kraus Marketing uses tools like Jasper, ChatGPT, and Perplexity to supercharge content creation, optimize research, and maintain on-brand messaging. He also dives into key challenges: AI hallucinations, training creative teams, governance issues, and how enterprise companies are still slow to adopt AI due to CIO-imposed barriers.
Nick also reflects on the evolution of the marketer’s role—emphasizing that while AI creates incredible efficiencies, human expertise is critical to prompting, curating, and guiding AI tools. He wraps up with advice for young marketers and the importance of networking, technology fluency, and building a strong portfolio.
Don’t miss this in-depth look at how AI is changing the marketing game and what it means for the future of our profession.
Calls to Action:
• Visit @BackstoryOnMarketingandAI for other videos in this series of the Backstory on Marketing and AI.
• Visit ProRelevant.com to learn more about ProRelevant.
• Visit MarketingMachine.ProRelevant.com to learn more about my upcoming book, The AI Marketing Machine.
• Connect with Nick Kraus on LinkedIn: https://www.linkedin.com/in/nickkraus/
• Hashtags: #AIandMarketing #MarketingStrategy #DigitalMarketing #AIEnabledMarketResearch #KrausMarketing
• To learn more about Kraus Marketing, visit: https://KrausGroupMarketing.com
How Nick Kraus Uses AI to Transform Digital Marketing Strategy | AI and Marketing Trends 2025
