There are currently more than 80 million millennials in the U.S. – nearly one-fourth of the total population. Targeting this generation requires a completely different marketing strategy than past generations—and it’s not easy. However, understanding what drives and delights millennials will ultimately help you convert them to paying clients.
This CLE will walk you through the expectations of the typical millennial, how to work with them as a prospect or client, and the tools and technologies you should incorporate into your online presence to attract this generation.
Learning Objectives
Find out the expectations and habits of the typical millennial prospect.
Learn how to update your web presence to support millennials.
Discover how to be an on-demand, 24/7 law firm.
Hear about the ethical issues surrounding posting on social media as well as texting, online-chats, and client portals.
