How do profitable corporations create merchandise individuals can’t put down?
Why do some merchandise seize widespread consideration whereas others flop? What makes us interact with sure merchandise out of sheer behavior? Is there a sample underlying how applied sciences hook us?
Nir Eyal solutions these questions (and lots of extra) by explaining the Hook Model—a 4-step course of embedded into the merchandise of many profitable corporations to subtly encourage buyer conduct. Through consecutive “hook cycles,” these merchandise attain their final aim of bringing customers again repeatedly with out relying on pricey promoting or aggressive messaging.
Hooked is predicated on Eyal’s years of analysis, consulting, and sensible expertise. He wrote the guide he wished had been obtainable to him as a begin-up founder—not summary concept, however a how-to information for constructing higher merchandise. Hooked is written for product managers, designers, entrepreneurs, begin-up founders, and anybody who seeks to know how merchandise affect our conduct.
Eyal supplies readers with:
• Practical insights to create consumer habits that stick.
• Actionable steps for constructing merchandise individuals love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and lots of different behavior-forming merchandise.
