Helium 10 vs Viral Launch – Which Device Is Greatest For Sellers?

You can now see what Amazon users are searching for, so that you can determine whether there are any keyword opportunities you should take advantage of.

If you look at the organic and sponsored rankings, you can see which keywords are producing the most sales for competitors. The most sales come from the keywords that rank 1 – 10.

Once you have your list of keywords, you can use the Frankenstein tool to get more specific.

In this video below I show you an over-the-shoulder tutorial of my keyword research process.

Viral Launch: Keyword Research

The Viral Launch keyword tool is updated a few times a week with new data from Amazon. This means you can access historical trends and identify keywords that are driving sales now and may continue to do in the future.

The priority score is related to a keyword’s importance, while the relevancy score tells you how relevant the suggested keywords are to your query.

One column that really stands out for me is Average Price, this can really help your pricing strategy.

If you want to see which products are linked to a specific keyword, simply click on the View on Amazon icon next to each phrase.

Happy with the list? Export it as a CSV file and you’re good to go.

If you’re interested in looking at another comparison, I also reviewed Helium 10 vs Jungle Scout. This is another very strong software option you could consider.

Viral Launch: Competitor Intelligence

The ASIN Relevant and Conformity Semantics (ARCS) algorithm uses half a million products and thousands of keywords to show you the most relevant keywords for any ASIN number.

That sounds seriously impressive, doesn’t it?

This is a great indicator of a competitor’s authority in a particular niche.

Here, you will see data that’s very similar to what you will find on Helium 10. What I do love here is the fact that you can set up alerts about rank changes. This helps me keep a closer eye on competitor SEO strategies.

On the downside, it’s not possible to download this list of keywords and you can’t use any advanced filters to narrow down your search either.

In terms of keyword research, Helium 10 does come out on top. Remember this is just my perspective, you may well see it differently.

Amazon Product Research Tools

What you think a customer wants to buy and what they really want to buy can be two very different things.

This is why product research should be at the top of your list – whether you’re a new or regular seller on Amazon.

What you want to reach is a happy medium between what you want to sell and what customers want to buy.

This is what you can do with Helium 10 and Viral Launch.

A few years ago my business partners and I made a decision…

No longer were we going to run our business based on our personal views or perspective..

All our choices within the business are now made based upon Data-Driven Decisions.

Let’s look at Helium 10 first.

Helium 10: Black Box

The filters are probably one of the best features of this tool. If you really want to drill down into the specifics of a market, Helium 10 Black Box will do the work.

It really doesn’t get more specific than this.

Sales, reviews, product images, and keywords are just some of the filters you can apply to your search.

If you want to access this data while you’re browsing Amazon, install the Xray Chrome Extension.

I use this extension to save time. By accessing data as I browse, I can decide which products are worth additional research and which would be a waste of my time.

If you also want to take your budget into consideration, the Profitability Calculator will take manufacturing costs, product weight, and freight charges into consideration.

Viral Launch: Product Discovery

The Viral Launch Product Discovery tool allows you to get product ideas using four different approaches.

Not only can you search for specific types of products, but you can also search according to keywords, brand, and product categories.

To be fair you can do exactly the same thing with Helium’s blackbox tool.

Under each of these search tabs, you can apply an array of filters – this is honestly refined searching at its best. Some filter examples include total monthly revenue, average price, average review count, success level, and more.

When I carry out product research I like to study the sales/review ratio – Which is a great indicator of opportunity.

If you are looking for another alternative option on the product research side of things you could look at Amzscout.

If you want some time to analyze your options, download your search results to a CSV file.

Amazon Listing Optimization Tools

Once you have your product listings up and running, they’re going to require ongoing TLC.

Both Viral Launch and Helium 10 have listing optimization tools that can help keep your listing up to standard.

There are so many listing elements that contribute to a customer wanting to buy, including the language you use and your value proposition.

You need to convince a customer that they should buy your product instead of the competitions.

Helium 10: Scribbles

Yes, this is the original Helium 10 tool and it’s still just as relevant as it ever was.

What’s more, it works hand-in-hand with the other tools when it comes to optimizing your Amazon listings.

Once you know what products you want to sell and have a list of keywords you will be targeting, you can use the Scribbles tool to create your listing.

Along with adding the right search terms, the Scribbles tool will ensure your copy adheres to the necessary character limits.

As you type up your copy using your keywords, the tool will even provide you with some additional suggestions – you never know when you might miss a valuable search opportunity.

A feature that I use quite often is the Import Listing button.

It allows me to import and optimize my existing Amazon listings if I find new keyword opportunities. We have a very particular method of Optimizing the Amazon Title, this strategy has proven itself over the years.

Viral Launch: Listing Analyzer

Using the Listing Analyzer tool, you can compare your listings to some of your top competitors and make adjustments accordingly.

One feature that I really love is that you can even analyze images. Today’s consumers are visual shoppers, so images matter more than ever.

Using this tool, it’s easier to strike a good balance between keyword-rich content and a tone that will appeal to your ideal target audience.

Your customers will know whether you’re creating listings for search engines or them.

Warning: keyword-stuffed copy is annoying.

If you are stuck on the listing optimization side of things you might want to read my Amazon listing guide, which includes all the strategies we use.

Helium 10 vs Viral Launch: A Look at Pricing

Now that we know what each tool can do, how much would you need to spend to gain access to these tools?

Let’s take a look at the Helium 10 pricing model,

If you’re serious about becoming a successful Amazon FBA business owner, you would need to consider the Platinum plan or above. Each plan gives you access to a certain number of tools, markets, and searches.

If you would prefer to pay less per month or you simply don’t need all of the tools, you can pick and choose the tools you want to pay for. Unfortunately, the cheaper plans will limit searches and usage.

Whatever you do, don’t pay full price!

Use the link below or one of my exclusive discount coupons, you can save 50% off your first month or 10% off for life!

Click Here: Claim Helium 10 Discount Coupon

Please be aware this is an affiliate link, this means I’ll make a commission if you decide to purchase. This is how we keep the blog and YouTube channel running.

Viral Launch

Viral Launch offers a different pricing structure and their plans do feel less complicated.

The Kinetic plan makes the most sense if you want to earn a solid income as an Amazon seller. You get access to all available tools including their top-end Amazon PPC software.

Again, please don’t pay full price!

You can use the link below or use one of my exclusive discount coupons.

Click Here: Claim Viral Launch Discount Coupon

Please be aware this is an affiliate link, this means I’ll make a commission if you decide to purchase. This is how we keep the blog and YouTube channel running.

Which Tool to Choose

To be fair, both Helium 10 and Viral Launch are valuable tools.

I use both of these tools within different areas of my amazon business.

In terms of features, Helium 10 does stand out in a number of areas – I use a lot more of their tools on a regular basis.

If you want to focus on price, Viral Launch gives you access to a great range of tools at a much cheaper rate.

However, features are far more important to me than price (personal preference). And when it comes to features, Helium 10 has a lot more to offer. What’s more, their tools are designed to complement each other, ensuring your strategy is comprehensive and effective.

In the race of Helium 10 vs Viral Launch, I am going to dub Helium 10 the winner.

If you are new to Amazon, welcome! If you have any questions drop me a comment below.

More soon!

Tags: Amazon Software Comparison, amazon tools, helium 10, viral launch

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