NEW from the bestselling HBR’s 10 Must Reads collection.
Stop pushing merchandiseand begin cultivating relationships with the best clients.
If you learn nothing else on advertising that delivers aggressive benefit, learn these 10 articles. We’ve combed via lots of of articles within the Harvard Business Review archive and chosen crucial ones that will help you reinvent your advertising by placing itand your clientson the middle of what you are promoting.
Leading specialists akin to Ted Levitt and Clayton Christensen present the insights and recommendation you have to:
Figure out what enterprise you’re actually in
Create merchandise that carry out the roles individuals have to get executed
Get a chook’s-eye view of your model’s strengths and weaknesses
Tap a market that’s bigger than China and India mixed
Deliver superior worth to your B2B clients
End the conflict between gross sales and advertising
Looking for extra Must Read articles from Harvard Business Review? Check out these titles within the well-liked collection:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Communication
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Teams
Stop pushing merchandiseand begin cultivating relationships with the best clients.
If you learn nothing else on advertising that delivers aggressive benefit, learn these 10 articles. We’ve combed via lots of of articles within the Harvard Business Review archive and chosen crucial ones that will help you reinvent your advertising by placing itand your clientson the middle of what you are promoting.
Leading specialists akin to Ted Levitt and Clayton Christensen present the insights and recommendation you have to:
Figure out what enterprise you’re actually in
Create merchandise that carry out the roles individuals have to get executed
Get a chook’s-eye view of your model’s strengths and weaknesses
Tap a market that’s bigger than China and India mixed
Deliver superior worth to your B2B clients
End the conflict between gross sales and advertising
Looking for extra Must Read articles from Harvard Business Review? Check out these titles within the well-liked collection:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Communication
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Teams
