When Guerrilla Marketing was first revealed in 1983, Jay Levinson revolutionized advertising methods for the small-enterprise proprietor together with his take-no-prisoners strategy to discovering shoppers. Based on tons of of strong concepts that basically work, Levinson’s philosophy has given start to a brand new approach of studying about market share and how one can achieve it. In this utterly up to date and expanded fourth version, Levinson provides a brand new arsenal of weaponry for small-enterprise success together with
* methods for advertising on the Internet (explaining when and exactly methods to use it)
* ideas for utilizing new know-how, akin to podcasting and automatic advertising
* packages for concentrating on prospects and cultivating repeat and referral enterprise
* administration classes within the age of telecommuting and freelance staff
Guerrilla Marketing is the entrepreneur’s advertising bible — and the ebook each small-enterprise proprietor ought to have on his or her shelf.
Houghton Mifflin
