Google Adwords Tips
While Adwords seems to be the only game in town for PPC marketing these days, it is just as easy to lose with Adwords as it is to win. Here are some basic Google Adwords tips you’ll want to follow as you venture out into the world of Adwords.
1. Avoid Broad Matching to begin with. Broad matching means that if you list a keyword like soda pop in your list of keywords, then your ad could appear any time a user searches for either soda or for pop as well as for soda pop.
You ad may also appear when they search for related terms, like seltzer water, or something else that may or may not connect to your site.
Expanded match is for experienced advertisers, those who are acquainted with negative keywords and focusing a campaign, and may be used by lazy advertisers who just don’t want to take the time to really cull good keywords. If you’re neither of those, then forget the broad matching.
2. The next of the Google Adwords tips is to make use of the Dynamic Titles option. These are easy to do, don’t add any cost to your ads, and are generally effective at gaining clicks and conversion. The exact phrase entered by the individual who initiated the search will be used as the title of your ad.
In order to utilize this feature, simply put {keyword:your backup title here}. This also saves you the trouble of coming up with a new title for each ad.
3. Use some global negatives to narrow searches. For example, use “Free” as a negative search word if you have a product to sell, not give away. It seems a bit obvious, but if you do some sample searches, you’ll discover that it’s a real problem.
You can do this for other words that you don’t want to waste an ad on. If you are trying broad matching, then you’ll definitely want a long list of negative keywords.
4. Avoid using the “content targeting” and “search network” features until you are well acquainted with Google. If you don’t know anything about a site, you probably won’t profit from it. Each varies widely on conversion rates and CTRs. If you ask for Google Adwords tips, you will often hear the advice to avoid advanced features at first.
5. Don’t rely on the default positioning for ads. You want to try different positions for your ads and different keywords for different locations. You need to know where your ads work the best.
The only way to find out is to test the ads in different positions. Think about your return on investment needs (ROI) and test each ad to see in what position it is most effective.
You can also run tests with different ads. Rewrite your copy several times and see which version brings in not just the most clicks, but the highest ROI.
6. Perhaps the most useful of the Google Adwords tips here is to optimize the landing page for each keyword term. If you’re selling photographs, you should have a different landing page for “flowers” and another for “landscapes” while still another for “portraits,”
You don’t want to use your home page for the landing page for each search term unless it specifically deals with what you’re selling.
If you follow these Google Adwords tips, you’re likely to have more success with your Adwords campaign.
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Google Adwords {Tips|Pointer|Suggestion|Idea|Recommendation|Guideline}
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1. Avoid Broad Matching {to begin with|to start with|initially}. Broad matching {means|ways|methods} that if you {list|note|provide|detail|specify} {a keyword|a key words|a key phrase|a keyword phrase} like {soda pop|soda water} in your {list|listing|checklist} of {keywords|key words|key phrases|keyword phrases}, {then|after that} your {ad|advertisement} {could|might|can|could possibly} {appear|show up} {any time|whenever|at any time} {a user|an individual|a customer} {searches for|look for|seek} either {soda|soft drink} or for pop {as well as|in addition to|along with|and also} for {soda pop|soda water}.
You {ad|advertisement} {may|might|could} {also|likewise|additionally} {appear|show up} when they {search for|look for|seek} {related|associated|relevant} terms, like {seltzer water|club soda|soda water|sparkling water}, or {something else|another thing} that {may|might|could} or {may|might|could} not {connect|link|hook up|attach} to your {site|website}.
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{2. The {next|following} of the Google Adwords {tips|suggestions|ideas|pointers} is to {make use of|utilize|use|take advantage of} the Dynamic Titles {option|choice|alternative}. These are {easy to do|simple}, {don|put on|wear} t {add|include} {any|any type of|any kind of|any sort of} {cost|expense|price} to your {ads|advertisements}, and are {generally|typically|normally|usually} {effective|efficient|reliable} at {gaining|acquiring|getting|obtaining} clicks and {conversion|sale}. The {exact|precise|specific} {phrase|expression} {entered|gotten in|entered into} by the {individual|person} {who|that|which} {initiated|started|launched|triggered} the search {will|will certainly} be {used|utilized|made use of} as the title of your {ad|advertisement}.|The {next|following} of the Google Adwords {tips|suggestions|ideas|pointers} is to make {use|usage} of the Dynamic Titles {option|choice|alternative}. These are {easy|simple|very easy} to do, {don|put on|wear} t {add|include} {any|any type of|any kind of|any sort of} {cost|expense|price} to your {ads|advertisements}, and are {generally|typically|normally|usually} {effective|efficient|reliable} at {gaining|acquiring|getting|obtaining} clicks and {conversion|sale}.}
In order to {utilize|use} this {feature|function|attribute}, {simply put|basically|put simply|in other words} {{keyword|key words|key phrase|keyword phrase}: your {backup|data backup|back-up} title {here|right here|below}}. This {also|likewise|additionally} {saves|conserves} you the {trouble|difficulty|problem} of {coming up with|developing|creating|thinking of|formulating} {a new|a brand-new} title {for each|for every|for each and every} {ad|advertisement}.
{3. {Use|Usage} some {global|worldwide|international} {negatives|downsides} to {narrow|slim} searches. {{For example|For instance|As an example}, {use|usage} Free as {a negative|an unfavorable|an adverse} search word if you have {a product|an item} to {sell|offer|market}, not {give|provide|offer} away.|{Use|Usage} Free as {a negative|an unfavorable|an adverse} search word if you have {a product|an item} to {sell|offer|market}, not {give|provide|offer} away.} It {seems|appears} {a bit|a little bit|a little} {obvious|apparent|evident|noticeable}, {but|however|yet} if you do some {sample|example} searches, you ll {discover|find|uncover} that it s {a real|a genuine|an actual} {problem|issue|trouble}.|{Use|Usage} some {global|worldwide|international} {negatives|downsides} to {narrow|slim} searches. {Use|Usage} Free as {a negative|an unfavorable|an adverse} search word if you have {a product|an item} to {sell|offer|market}, not {give|provide|offer} away.}
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{5. Don t {rely on|depend on|count on|rely upon} the default positioning for {ads|advertisements}. You {want to|wish to|intend to|would like to} {try|attempt} {different|various} positions for your {ads|advertisements} and {different|various} {keywords|key words|key phrases|keyword phrases} for {different|various} {locations|places|areas}. You {need to|have to|should} {know|understand} where your {ads|advertisements} {work|function} {the best|the very best|the most effective}.|Don t {rely|depend|count} on the default positioning for {ads|advertisements}. You {want|desire|wish} to {try|attempt} {different|various} positions for your {ads|advertisements} and {different|various} {keywords|key words|key phrases|keyword phrases} for {different|various} {locations|places|areas}.}
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You {can|could} {also|likewise|additionally} run {tests|examinations} with {different|various} {ads|advertisements}. {Rewrite|Reword} your {copy|duplicate} {several|a number of|numerous|many} times and {see|view} which {version|variation|model} {brings in|generates} not {just|simply|merely} the most clicks, {but|however|yet} the {highest|greatest} {ROI|Return Of Investment}.
6. {Perhaps|Possibly|Maybe|Probably} the most {useful|helpful|beneficial|valuable} of the Google Adwords {tips|suggestions|ideas|pointers} {here|right here|below} is to {optimize|enhance|maximize} the {landing|getting} {page|web page} {for each|for every|for each and every} {keyword|key words|key phrase|keyword phrase} term. If you re {selling|offering|marketing} {photographs|photos|pictures}, you {should|ought to|must|need to} have {a different|a various} {landing|getting} {page|web page} for {flowers|blossoms} and {another|an additional|one more} for landscapes while still {another|an additional|one more} for {portraits|pictures},.
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If you {follow|comply with|adhere to} these Google Adwords {tips|suggestions|ideas|pointers}, you re {likely|most likely} to have {more|even more|additional} success with your Adwords {campaign|project}.
Broad matching {means|ways|methods} that if you {list|note|provide|detail|specify} {a keyword|a key words|a key phrase|a keyword phrase} like {soda|soft drink} pop in your {list|listing|checklist} of {keywords|key words|key phrases|keyword phrases}, {then|after that} your {ad|advertisement} {could|might|can|could possibly} {appear|show up} {any|any type of|any kind of|any sort of} time {a user|an individual|a customer} searches for either {soda|soft drink} or for pop as well as for {soda|soft drink} pop.
The {next|following} of the Google Adwords {tips|suggestions|ideas|pointers} is to make {use|usage} of the Dynamic Titles {option|choice|alternative}. If you ask for Google Adwords {tips|suggestions|ideas|pointers}, you {will|will certainly} {often|frequently|typically|commonly|usually} {hear|listen to} the {advice|guidance|recommendations|suggestions|insight|assistance} to {avoid|prevent|stay clear of|stay away from} {advanced|sophisticated|innovative|state-of-the-art|enhanced} {features|functions|attributes} at.
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