follow up email autoresponder
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Basics About the Follow Up Email Autoresponder
What is a follow up email autoresponder? As the name implies, this tool allows you to follow up with your customers automatically. There are several autoresponders to choose from and they all offer different features. But the 3 things that all autoresponders have in common are: a section to store contact details of your customers, the ability to send out a pre-programmed email to all of your customers, a form that you can put on your web contact so that you can track and obtain contact information.
Where can you find an autoresponder?
There are many autoresponders to choose from. You can go with a free autoresponder to start out with but the capabilities are limited and they will send out ads along with your emails. A few free autoresponders are FreeAutoBot, GetResponse, Responders.net and SendFree. Some popular paid autoresponders are I-Contact, AWeber, GetResponse (at the upgraded level), Oprius and many others.
How do autoresponders work?
After you’ve signed up with the follow up email autoresponder of choice, you can insert any contacts/leads that you already have for your business and you can then send them an emails series or email blast when you have something to communicate. An email series would be something like a newsletter or email training course. You’ll have to create the various emails and then you can program them to go out when you want them to.
Another important function of the autoresponder is that of allowing you to capture the contact details of your leads immediately. This is done through the form that you create and then set up on your web content. You will create the form according to what kind of information you would like to obtain. You can include the lead’s first name, last name, email address, full shipping address, telephone number, comments, etc. Keep in mind that people will be more willing to fill out a form if they don’t have to enter in certain information, such as their telephone number. Create the form to inlcude the information that you want. You will also specify how you want your leads to be grouped if they come in from this form. So, if you are creating a form for your vitamin products, you will link this form to that group in your autoresponder. And you will then link that group to one of your email series. Your autoresponder will then generate an html code that you can copy and place into your web content. And voila! The form is now up and ready to capture the details of your visitors. What you use to get your visitors to fill out the form is up to you. You can offer them your free newsletter, training course, e-book or a free coaching session, for example.
Now, after someone has filled out your form, they automatically go into your contact database in the group that you’ve specified and they automatically start to receive your first email.
As you can see, the follow up email autoresponder saves you an enormous amount of time in managing your leads.
