Ryan Meley, Owner of Arche Solutions, offers pointers for effective online marketing campaigns to maximize ROI.
Ryan Meley
Archē Solutions
https://www.ArcheSolutions.com/
At Arche Solutions, we provide comprehensive, ROI-based online marketing solutions. And when I say ROI-based I say that because that’s probably the most important factor to our clients, being able to get a positive return on their investment.
If you’re going through this process there’s an absolute first thing you need to do, and that’s a market analysis. You need to figure out what is available in your market, what are the search volumes? And then you need to do a comparison on those search volumes based on potential acquisition rate and based on, well, basically your profit margin on a per client acquisition. And this varies for most clients significantly. But you have to have a general idea of what you’re getting into before you move forward. And the reason for that is the second step is execution.
Execution, right now you have hundreds, you have thousands of different online marketing methods that you can pursue. Services, companies, there are a ton of them out there. And at the end of the day they all cost something, whether that’s your time, or an employee’s time, or dollars, they all cost something. You need to be able to break down those costs and prioritize them. What is most valuable to you? What is most probably the highest probability of producing the largest ROI? And you put those in order, and you work down from that.
That’s how we approach it at Arche Solutions. We basically do a market analysis. And then based on that market analysis we put together recommendations as far as an executable plan, and we do it. There are some other things at play as well. So, a lot of things are not so straight and clear-cut when it comes to online marketing, because there’s a lot of synergy between different types of marketing. For example, if you’re doing a pay-per-click campaign, paying Google for placement, that has value over on the SEO side, on your straight Google promotion. So if they’re going together there’s a benefit. With that said, then there’s also video. Videos help significantly convert. So, what’s the best appropriate allocation of your resources in order to maximize your potential ROI? And a lot of that is done based on experience. I mean, myself, I’ve been doing this since 2000. There have been a lot of changes that happened over time. It’s a very fast-moving industry. And we do our best to keep up with that and actually stay ahead of the curve in a lot of situations.
If you’re considering an online marketing campaign give us a call, 713-963-4605.
