Ed Sheeran's Doppelganger Hands Out Vegan Nuggets, Fools Everyone

Ed Sheeran was dishing out free vegan nuggets in England this weekend from a freakin’ food truck … is what you might think happened at first glance from this surreal scene.

A company called THIS held a big promotional giveaway Sunday in London’s BOXPARK Shoreditch shopping center, where they were giving away their plant-based nugs to offer customers an alternative to meat. There was a catch too … they said an A-list celeb would swing by during the handout, and it sure looked like they delivered. Keyword, LOOK.

Bottom line … the guy who was presented as Ed wasn’t actually him — just a dead-ringer doppelganger who pretty much fooled just about everyone who came up to the window.

Sources close to the company tell TMZ … fake Ed Sheeran was a gimmick to play up the benefits of their vegan snacks, which offer the great taste of real meat without the downside. To hit that point home, they hired this dude … complete with a bodyguard and all.

BTW, we’ve fallen for this look-alike before too — he had us fooled earlier last year the Logan Paul/KSI fight … and it sure seems he tricked a crowd of adoring fans as well.

Anyway, this time around we’re told a handful of customers nearly fainted when FES handed them their food, and some even chatted him up about his music. We imagine the guy just grinned and politely nodded.