This is the eleventh lecture on the subject e business for semester three bcom students. This presentation deals with the advantages and disadvantages of internet marketinng
So, All promotional activities done through electronic means via internet to buy or sell a product or service is known as internet marketing
Main advantages are:-
Global reach
Less expensive
Increased ability to tracj results
Increased interactivity
Fast information
Personalised messages
Main disadvantages are:-
Internet problem
Payment problem
Lack of trust
Privacy
High initial cost &
Global competition
