This is the tenth lecture on the subject e business for semester three bcom students. This presentation deals with the meaning, definition, features of internet marketinng
All promotional activities done through electronic means via internet to buy or sell a product or service is known as internet marketing. It is defined as the process of promoting a brand, product or services over the internet.
Main features are:-
Economical
24*7
Identify customer behaviour
Wider audience
Attractive marketing campaigns
Longevity.
