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#billrice #seo #contentmarketing
Which is better, content marketing or SEO? Marketing director and CMOs often ask me which of these marketing strategies are better. We talk about the benefits of both.
What does content do
1. Helps your clients
2. Shows you’re credible
3. Pre-sells your products and services
What does SEO do
1. Gets your content in front of prospects
2. Shows you’re a leader in the field
3. Fends off competitors
4. Pre-sells your products and services
How to correctly use them together
1. Understand how your prospects behave – SEO Keyword Marketplace Analysis
2. What questions do they need to answer – SEO Keyword Analysis
3. What research and business case must they make – SEO Keyword Analysis
4. Who are your competitors and what are they doing? – SEO Keyword Marketplace Analysis
5. Create an editorial strategy that serves your prospects and edges out your competitors Editorial Calendar
6. Create and publish content that is SEO and marketplace optimize – Content Production
7. Promote your content to your market – Content Marketing
If you can only afford to do one or the other, do it like this
1. Get your web platform in order
2. Use WordPress. It will get you 75% there
3. Create some basic cornerstone content, informed by SEO
4. Post frequently and consistently
5. Promote your content
6. Do some advanced SEO
