Digital Marketing and Social Media – Comprehensive Free Course 2024
Unlock the latest and most effective Digital Marketing and Social Media strategies in this comprehensive 2024 Course. Learn to navigate the dynamics of the modern consumer, harness the power of social media, and develop crucial skills to boost your business. Enroll now and gain free access to valuable insights that will reshape your approach to Digital Marketing and Social Media in 2024!
Hello and welcome to this 2024 digital marketing course. Let’s kick off, and here’s the agenda. We’ll be covering everything you see there: the contemporary consumer concept, diverse strategies like blogs on social media, social media for businesses, WhatsApp Business, and, lastly, we’ll delve into an exam. So, what exactly is digital marketing? That’s where we need to begin. Digital marketing is the activity promoting a brand in internet environments, conducting digital communication. Its aim is to understand an audience, grasp the market, and attract people to convert them into customers through various channels and different strategies. So, before introducing a business, understanding the customer is crucial. Who are our customers? What are they seeking? What needs do they have? We must comprehend the market, how it operates, competitors, market feasibility, regulations, and more. Once we’ve got a clear understanding, we employ various techniques to attract and convert these customers. What are these techniques? Well, there you have it. They can be through search engines, social media, websites, and more. The purpose of digital marketing is to create value for customers and capture customer value through digital tools. Value is defined as benefits minus costs. In other words, the more benefits you provide, the more value you deliver to customers.
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