A quick review and summary of the important steps and principles of Developing Marketing Strategies and Plans. Latest edition of Kotler and Keller – Marketing Management is the basis of the compilation.
For details of the process, please read the global top online article
Marketing Strategy – Marketing Process – Kotler’s Description
http://nraomtr.blogspot.com/2011/12/marketing-strategy-marketing-process.html
Marketing Management Revision Article Directory – Based on Kotler and Keller’s Book – Marketing Management
http://nraomtr.blogspot.com/2011/12/marketing-management-article-list.html
