What does it take to create a marketing strategy that gets attention and brings qualified traffic to your website?
Success Secrets of the Online Marketing Superstars is a new book that brings 23 marketers together to share their tips and insights.
In this video, Stephan Hovnanian (Chapter 17) hosts author Mitch Meyerson (Chapter 6), online visibility specialist Denise Wakeman (Chapter 8), and PR maven Barb Rozgonyi (Chapter 9) in a discussion that will answer the question at hand.
INTRODUCTIONS and CHAPTER OVERVIEWS:
(2:00) Mitch talks about the essentials for presenting your business online in a way that will keep visitors on your website.
(4:24) Barb redefines PR and talks about making sure the attention you are seeking is on message and on brand.
► Watch and learn Barb’s 5 Steps to Powerful PR
(7:10) Denise walks us through all the different forms of micro-content, and how they can capture the attention of your audience in the streams they’re engrossed in everyday.
MAKING YOUR BRAND STAND OUT
(11:08) A musical interlude from Mitch, who brings up an extremely important point about making your brand stand out. He calls this the “elephant in the room.”
(14:35) More guerrilla marketing strategies and ideas to really distinguish yourself and get major attention from influencers, press, and brands.
(19:09) Redefining PR from “Public Relations” to “Personality + Reputation”. Barb explains this brilliant idea.
► Did you know that the brain process images 60,000 times faster than text?
A LIVE ONLINE VISIBILITY and CONVERSION STRATEGY
(22:27) Listen to Mitch, Barb, and Denise walk through the landing page for the book, OnlineMarketingSuperstars.com.
► Mitch breaks down the elements of the landing page.
► Denise gives us ideas on promoting it with microcontent.
► Barb talks about a press release strategy.
► Stephan has some other ideas for using audio and creating human connections.
[SH: the audio gets a little choppy until around 28:30 but stick with it…there are really, really good lessons in this segment]
PARTING THOUGHTS
(35:45) Action steps from each of our guests that you can use for your business right now.
► Buy your copy of Success Secrets of the Online Marketing Superstars here: http://www.OnlineMarketingSuperstars.com
► Watch the next installments in our launch celebration:
Google+, Facebook, & Publishing: http://www.youtube.com/watch?v=5g1lBJQVKyQ
From Tactics to Attention:
ABOUT YOUR HOST
Stephan Hovnanian is the owner of Shovi Websites, a web strategy company located outside Boston. Stephan has spent his career helping companies overcome the challenges of maintaining their online presence effectively by developing and executing strategies unique to them.
► Sign up for Shovi Websites’ Get Smart About Email Marketing web series: http://www.shoviwebsites.com/emailsmarts
