*Title*: ” Computational marketing | What is Computational marketing | Computational marketing Strategy and Tip ”
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*Description*: ” Most of the advertisements you see are utterly irrelevant. Watch an hour of television and you’re bombarded with commercials for prescription drugs you don’t need, cars you can’t afford, food you don’t want to eat and politicians you’d never vote for.
With the rise of the Internet and e-commerce all of that changed. Digital environments allow retailers to create commercial spaces that are customized specifically to individual shoppers. Now consumers can only check out the items they need without walking through large shops filled with useless products. This allows marketers to create custom advertisement messages which talk to their intended audience directly. In fact, online activities can be monitored to get a better idea of the interests of a consumer, providing hard data that can be used by advertisers to generate more persuasive promotional messages.
That illustrates one of the marketers ‘ oldest challenges: most marketing messages fall on deaf ears. Because there has never been a clear way to connect specific marketing messages to particular consumers, most promotional strategies are tuned to by many people. Traditionally, advertisers will cast a broad net and hope to reach at least some of their intended audience. That leads to a lot of time, money and energy wasted.
Computational marketing is an emerging field which uses the computational power to help with marketing strategies. Computing is a way of giving form and function to blocks of information that are too large for any person to analyze. Online activities are creating huge amounts of user information. From your Facebook page through to your search history, everything provides a record of who you are and what you like. These data are highly sought-after by advertisers who want to connect consumers to the products they are most interested in. To do so, they need to develop systems that can process and react to all of this knowledge.
Computational marketing’s main components include algorithms, mathematical formulae, computer programs, and other analytical tools to optimize consumer shopping experience. The goal is not to build advertisements, but to find better ways to bind clients to advertisements. Computational marketing’s biggest advantage is that it automates many of the traditional marketing duties. Rather than deciding which ad should appear in front of a customer, a computer makes this choice based on the data it has collected. This results in greater marketer efficiency and higher retailer profits.
You were probably involved in computational marketing and did not even know about it. When you are doing a Google fishing search, the top of the page shows ads for fishing poles. This recommends other books you might like after buying a book off of Amazon.com. Netflix shows films to you based on the films you’ve already watched. All such marketing ads are focused on your online past behaviour. This behavior has been monitored and analyzed to give consumers the next time they have a more personalized experience. Computational marketing provides an unprecedented way for advertisers to connect their customers to the products which are most relevant to them.”
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*Language*: ” Bangla (বাংলা)”
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*HashTags*: ” #THEabhikmaitra #Marketing #Computational_marketing ”
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