Charmin bus advertising – Guerrilla Marketing | This bus experience was part of the New York “Go in style” campaign by Agency Publicis New York in 2009 where P&G built 20 bathroom stalls with attendants in Times Square for a product launch. Tourists were driven to the Charmin bathroom stalls on these buses. A very expensive BTL campaigns with great branding and awareness results. The bus contributed 200,000 impressions and 23% increased awareness for the stalls.
Source by robbreed65
