Can You Sell This Multi Level Marketing Product
The product or service offered is just one aspect that you need to evaluate when researching your next network marketing company . . .but it is an important one. So what should you look for in terms of a good multi level marketing product or service?
According to Darren Falter, author of How to Select a Network Marketing Company, and the top network marekters that he interviewed, there are 7 qualities that define a “good” network marketing product.
So here are the questions you should ask yourself about the products or services of the marketing company that you are considering:
Is the product consumable on a regular basis (food items, nutritional supplements, cosmetics, skin care, candles, motor oil, dish soap, hair coloring)? Or is the product something that you buy once and it lasts forever. You want to make sure you’ll be representing a product that people will need over and over again.
Is the product or service emotional? Does it make you feel excited, healthy, sexy, nostalgic or beautiful or stir up any other emotions in any way? If so, it’s passed the test. If not, you may want to move on in your search, depending on the answers to the rest of the questions.
Is the product unique? Does it stand out in any way? If so, what is the unique angle? A good multi level marketing product should be unique. . .but you want to make sure that it is “believably unique” as well. If something seems far-fetched, check it out further. Some things that can contribute to a product’s uniqueness factor are a patented formula, a unique ingredient, a unique patent or trademark, the first-to-market status, celebrity endoresement and unique branding or packaging, just to name a few.
Is the product traditional for the direct sales market? So, are people used to buying this type of product from distributors directly and not in retail establishments? If not, it might create some difficulties for you in your business. If people aren’t used to purchasing things through direct sales, you’ll have a hard time getting them to change their minds.
How valuable is the product? It needs to be perceived as being at least worth its price and maybe more. Would it sell in a retail store at the same price?
How timely is the product? Is the demand for this product huge right now? Don’t be fooled if you hear that this product will be extremely popular once it gets going. You can’t speculate about how great a product will be. You can make money on what is doing well right now. Timing is everything.
How stable is the product? How long has it been around and how long will it last? Make sure you choose a company that has been around long enough to prove its worth. A good benchmark is usually about five years.
If you’re looking for the right multi level marketing product, following this list will put you on the right track!
