My Podcast Production Process, Start to Finish

Posted On Jun 15, 2019 By admin With Comments Off

In this post, I’ll walk through my ended podcast creation process for The Side Hustle Show.

If you’re not familiar with the testify, it’s a top-rated and gifted earning business podcast with more than 8 million lifetime downloads.

I’ve been raise the podcast weekly since 2013, and though I know this process will continue to evolve, here’s what it looks like today.

podcast production process step by step

The Hook

Every episode starts with what I call” the fasten .” That is, what’s the inclination or story we’re trying to tell?

Why is it interesting or enforcing?

Since podcast growth principally happens via word of mouth, the fix is critical. Why should someone invest their time in this, and formerly they do, is it good enough they can’t help but tell their friends about it?

For me, the best-performing episodes are side hubbubs or marketing tactics that are 😛 TAGEND

Relatable Repeatable Don’t require a huge upfront financing

What are some examples of ” robs” that have doing well?

Financial Independence Fast-Track: How to Replace Your Salary by Buying Mini Businesses 10 Creative Side Hustles that Make Real Money How to Start a Business You Care About — With No Business Ideas and No Money

These episodes have all out-performed their peers( escapades secreted around the same time ). I trust one reason why is I got the fasten right. The content was relevant to the audience and the entitle was enforcing enough to download.

The hook is step one. Then I used to go and is an attempt to note the best person to tell that story.

Guest Selection

The Side Hustle Show is primarily interview-based. That takes a lot of the pressure off me to monologue for half an hour, and instead lets me showcase other qualified and insightful entrepreneurs.

I source patrons in several different ways.

Personal Network

When I firstly started the display, naturally my first guests come back here my own-small, at that time-personal system. I spidered out from there by asking,” who else do you think would be a good fit ?”

Interesting people tend to know other interesting parties. Let them fill your guest pipeline.

Even years into doing the show, this still works. Per exemple, Jacques Hopkins targeted me to the stunning success narrative of Nate Dodson, who’s selling $40 k+ per month of an online trend on developing and selling microgreens.

Society/ Referrals

Today, many of my best guests come from inside The Side Hustle Nation community. These are people responding to my emails, attending meetups, or posting in the Facebook group.

Per exemple, I discovered Jodi Carlson, pioneer of a $ 5k a month part-time girl scout blog, when she replied to one of my newsletters. I converged Nikko Mendoza, developer of 3D-printed garb armor at a Side Hustle Nation meetup.

Inbound Slopes

The final source of guests-and perhaps least reliable-is inbound lurches. At this phase, I receive several lurches a week from people who want to be on the show.

Some of those are great, like Austin Miller’s empire of free rooms. But most are pretty lame. They come from PR companies or podcast booking agencies and don’t fully understand the nature of the show.

I set up a standard” pitch form” to move these through, which has helped.

If you’re struggling to find quality patrons, you might check out a free aid like PodcastGuests.com.

Vetting Guests

These daylights, I rarely go into an interrogation altogether freezing. In most cases, I’ll do a pre-interview call.

Those 15 -3 0 minute calls cure me assess 😛 TAGEND

Does this person speak clearly Are they energized about the topic A general, subjective feel if they’re right for the testify and gathering

These pre-interview calls also help me justify my transcription process and objectives for the show.

If for whatever reason we don’t do a pre-interview call, I typically listen to one or two interviews the guest has done on other shows.

Creating an Outline

After the pre-interview, I’ll create an outline based on our conversation and the person’s expertise.

This is more for the sake of my own party, but I’ve found it helps structure the escapades in a way that helps deliver the promised hook.

Per exemple, numerous Side Hustle Show episode synopsis adopt this basic structure 😛 TAGEND

Where’d you come up with that sentiment?( Creation) How’d you get your firstly clients/ clients/ traffic?( Traction) What happened back there?( Growing) How does the business make money?( Monetization) What’s working today in terms of marketing?( Marketing) What’s next for you/ what are you working on now?( Future) #1 gratuity for Side Hustle Nation.

During the recording, of course we make the conversation flow, but this general delineate improves me steer the episode where I want it to go.

Scheduling

I usually schedule the recordings while on the pre-interview calls. Otherwise, I use the calendar booking implement ScheduleOnce.

I try to batch all my convenes and chronicles on Tuesdays, because that free-spokens up the rest of the week for other projects.

We block off an hour to record, but don’t commonly use the full time.

Situate Apprehensions and Getting Good Audio

In the calendar invite, I send the patrons the proposed outline for the escapade, along with some notations on what makes a great Side Hustle Show episode.

Among those are the two big-hearted goals of the testify 😛 TAGEND

Put the gathering firstly. Help listeners taught us a new business or selling approach. This is the ONLY reason they tune in. Showcase your distinct expertise and clear you definitely sounds like a genius.

( I procreated a TextExpander snippet to quickly kind these specifications .)

Lately, I’ve been offering to send clients my favorite budget external mic. This removes the announce character variable from the equation so I know they’ll voice great.

Since it’s a podcast-audio is all we’ve got-it’s got to hubbub good. The mic is actually on loan, and I just ask the guest to hang onto it until I have the next client lined up, at which point they drop it in the mail and pass it along.

Day of Recording

When recording day is here, I fire up Zencastr and get to work. Zencastr is a freemium browser-based register implement, that gets better audio than Zoom and theoretically eschews VOIP slowdowns you sometimes get on Skype.

The downside is it’s not perfect; it can still be glitchy, calls can cease, and records might not finalize.( In that case, there’s a way for the participants to recover a backup of their audio-thankfully it’s only happened once for me still further !)

Local Backup

In addition to having Zencastr operate, I take a regional backup of my audio racetrack instantly into Audacity. I’ll give my editor the choice of moves to use.

Logistics

Before we start recording, I expend a few minutes chatting with the guest. The theme here is to make sure we have a strong connection, that they clang OK, and to double-check any specific websites or URLs they have to plug, together with how to pronounce their name.

Transcribing

After the recording, a duo circumstances happen right away.

First, I try and fill in any tones I was taking during the call, and come up with 2-3 large-scale takeaways from the conversation. This assistance me when creating the intro/ outro later.

The second stuff is to generate a rough transcription of the interview. I use an AI transcription service announced Sonix to get this done.

( Actually I upload the documents to a specific folder in Dropbox, which initiations an email to my VA via IFTTT, who forms a stereo trail from the records and uploads it to Sonix .)

Sonix isn’t perfect, but it doesn’t need to be. For me, it’s mostly an instrument to build revising the support easier. I use it to 😛 TAGEND

figure out where to start the interview highlight areas of the conversation to trim

I then legislates the transcription file along to my writer, with my mentions and highlights.

You can get 100 times of audio transcribed free when join through my referral attach.

Intro/ Outro/ Ad Scripting and Recording

My next time in the podcast yield process is to write the intro, outro, and ad scripts for the show. This can be a little time-consuming, but I believe it’s important.

In the intro to my proves, I want to accomplish a few thoughts 😛 TAGEND

Explain what’s in it for the listener to stick around, and why the person presenting is qualified to teach that. Tell where they can find the testify indicates or pass magnet for the incident Plug my pre-roll patronizes

I try and get this done in the first 2-3 minutes.

After the interview, I 😛 TAGEND

Do another ad discern Introduce my transcend takeaways from the picture Offer a call to action for the display notations or guide magnet again Thank you for listening, and tantalize the next episode( if I know what’s going to be)

There’s a certain consistency to these elements, that I’ve takes clues from traditional radio on. It causes regular listeners know what to expect when you deter a similar organization and language.

After this is written out, I record my intro and outro in a single track.

I create a show structure outline to let the editor know which ingredients should go where.

Editing the Episode

The next pace is to edit the raw audio and article all the components of the substantiate together.

For help with that, I use a service announced Podcast Fast Track.( After years of doing it all myself !)

How this works in practice is I upload all the audio folders to Dropbox, together with the Sonix transcription and my see design greenbacks. Then I just let my editor know the episode is ready for him to work his magic.

After the Edits

Once the writer is done, he uploads the ended occurrence back into a separate Dropbox folder. This prompts an email( IFTTT ftw !) to my writer, so he can download the audio and sketch the summing-up and establish memoes for the episode.

Final Listen

I listen to the whole episode start to finish for tone check. I don’t often have much to change in this final check, but will rarely snip additional regions of audio I don’t think are necessary.

I’ve considered descending this pace, but every duo weeks I catch something and I’m glad I listened.( I discover nonsense on other shows too, that readily would have been caught if the legion or someone else on the team had given a final listen .)

I likewise check the show greenbacks and summary to make sure they’re ready to publish.

Upload to Libsyn and Schedule for Release

Once I’m happy with the final audio, I’ll upload it to my media host, Libsyn, and planned it for release.

That too conveys adding the Smart Podcast Player shortcode to the picture records page for the episode.

For episodes that have a specific lead magnet, I pass that file along to my virtual aide, which is able to then install it via LeadPages to the site.

Release Day

Every Thursday is podcast epoch! It’s the most exciting day of the week because I know all this work is about to pay off and thousands of people are going to hear the latest episode.

I don’t request or believe my guest to share their interview, but I do cause them know their episode is live and thank them for meeting me.

And most Thursdays, I’ll send a broadcast newsletter email to my list to promote the latest episode and any blog material for that week.

I do this because I’ve seen it work on me; there are a handful of podcasts I listen to but am not subscribed to. If I get an email from the legion selling me on their latest incident, I’m far more likely to download it and listen, becoming a bigger fan of theirs in the process.

Your Turn

What do you think of this podcast yield process? Anything you’d conversion or do differently?

What have you concluded most effective in streamlining the production of your own show?

Pin it for later 😛 TAGEND

podcast production process