Bill dug into the Brat phenomenon on Friday’s episode of ‘Real Time’ with his guest CNN anchor Kaitlan Collins — fully unpacking the label for any boomers or Gen Xers who still don’t get it. He read out Charli’s definition … “Just that girl who is a little messy and likes to party and maybe says some dumb things sometimes.”
Maher argued all of that sounds way more like Trump, and, more to the point, he added … “I don’t want my president to be this!”
Kaitlin, who covers the White House, didn’t disagree, but also explained the whole Brat thing is more about the vibe — “I don’t think everyone in the Harris campaign, certainly not in the White House, fully understood ‘brat’ either. But I think they leaned into it in the sense of how it appeals to young voters. And if older voters don’t get it, it’s not a big deal.”
She noted Trump is also trying to reach younger voters with memes and lots of podcast appearances.
Maher’s suggesting the Trump-Vance campaign might wanna lean into “Brat Summer” too — if the childless cat lady attacks aren’t working, that is.
