What Readers Want During COVID-19: Content Ideas for Every Niche

Posted On Mar 31, 2020 By admin With Comments Off

This is a stressful time to say the least. Everything is impacted by COVID-1 9 in some manner, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many purveyors are finding themselves 😛 TAGEND Wanting to write about something topicalNeeding to add more material to their calendarsAt a loss for how to contribute at a time like this

Belə ki, I depleted hours utilizing Ubersuggest, putting myself in the shoes of various Americans. I measured a variety of keywords to see which ones have exhibited a trend during the COVID-1 9 eruption and might warrant some notice from content marketers.

The results below are for the expression “Coronavirus, ” so for the other keywords distinguished, I looked for a noticeable spike in the months of January, February, and March to make sure they parallelled up accordingly.

brand

My meets reveal possible topic feelings for various primary manufactures. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: expedition. This was a tough one, as more and more people are understandably opting for driving, going, or biking to go around, and are no longer relying on air travel or public transportation as journeys and run get cancelled. Nonetheless, I linked a few key opportunities.

Jaunt guarantee

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re plastered if they get sick, or maybe those who canceled travelling want to see what their insurance covers.

In either occasion, people are looking for information about travel insurance and how it can help them.

Digital Video Train roam

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not( as that is obviously not my region of knowledge ). As we’ve all hear, it’s best not to travel at all, but perhaps your label can offer some lucidity regarding the issue and offer alternatives.

home Virtual traveling

For everyone stay at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more parties find themselves deposited at home.

Informative chief

Work and education

In some occurrences, companies and institutions have gone from in-person to virtual practically overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are residence from institution, and their parents are unexpectedly and accidentally in the position of doctrine them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

insurance coverage Free online routes

With all contrives essentially cancelled as a result of “social distancing, ” parties are looking for ways to spend their duration at home. If you furnish online courses, consider amplifying them and justifying their appraise. If you don’t, consider whether it stirs impression to create one.

looking Working from residence tips-off

Executives and staff members alike are looking for advice on how to improve productivity while working from dwelling, perhaps for the first time. Consider creating content with suggestions on how to set up a main office or maintain the following schedule while dealing with at-home distractions.

medical insurance How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and amused by the developing occurrences, more and more parties are struggling to stay focused. Can your symbol present anything by way of motivation or tools for focus and efficiency?

on-line recreation

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality “of the worlds” or looking to cure their wearines. As a outcome, online recreation is on the rise. Can you give the leisure itself, or maybe navigates on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and parties are looking for new media to spend. What can your brand ply? Likewise tending: “cheap digital games” and “best multiplayer video games”.

on-line routes Learn to play piano online

Some tribes are using their newfound free time to work on hobbies and sciences they haven’t had the chance to pursue in the past. Can your symbol educate them anything?

on-line shopping Best online browsing administers

This is particularly interesting to me. Keyword frequencies for this term are as high-pitched as they were over the holidays. I’m wondering if people who still have expendable income will pass the time online shop, while others who are more financially impacted will cut back, leaving things at a net equal?

People

Finance

Aside from the health and safety of the population, investment chips most to the feeling core of this pandemic. Many beings are laid off or can’t work, and monetary dwell is soaring. What can you do to provide guidance or easing?

Unemployment

Many beings are unexpectedly looking to file unemployment, and slew of those people have no idea how to make love, how much coin they’ll get, or how to get that information. Informative leader and tips-off could be hugely supportive in this area.

Public transportation Budgeting tips

With layoffs and pay slice, beings are clambering to find new ways to save money. Likewise veering with the same graph arises: “How to invest money wisely” — most likely because of the fluctuating stock market. Can you provide insight?

Search Engine Relationships

When tensions range high, it’s important to pay attention to all the relationships in your life, intending various subtopics in this vertical can be of vital importance.

At residence date meanings

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented experience like this?

search engine optimization information Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be practically disconnecting from the people in “peoples lives”. It looks a lot like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or maybe a gathering for those connections to happen?

some How to draw your mothers “know what youre talking about”

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a conclude: Many beings are having tough dialogues for the first time with lineage that they aren’t exclusively sure how to navigate. Could you equip some helpful tips-off to approach these discussions?

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Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than coming into some of the most obvious things( like entrust moistening, pas sanitizer, etc .), I’ll try to cover some other favourite topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to beings losing their jobs who are now unsure how they can get health insurance. What other concerns might these beings have that you can help with?

they Indoor workouts

People might have to stay home, but they’re likewise trying to stay health. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

time How to strengthen immune method

People are concerned about their health and want to do whatever they can to protect themselves from COVID-1 9. However, exclusively dive into this subject matter if your brand is a legitimate medical professional. False information can shatter lives.

Also trending: “healthy diet”.

Travel Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, watchful, upset, and, well, scared. Does it make sense for your symbol to offer guidance on how to emotionally or mentally approach the working day and senility?

Also trending: “meditation”.

your Home and family

In many cases, entire homes are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning makes

In an effort to keep the house clean, beings may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective makes?

Also trending: “organic cleanse products”.

brand Family recipes

Everyone’s at home for all their banquets and trying to avoid diners, so they are likely need more recipes in their arsenal. Maybe your employees have favorite home recipes you could share with your readers.

Digital Video Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and implements to entertain their kids while they’re home?

Also trending: “family gossip starters”.

home Conclusion

To round out this study, I want to show the results for “uplifting stories.”

Informative chief

If you’re not responsible for delivering violate story or important COVID-1 9 modernizes, look for opportunities to amplify joy, gratitude, hope, or any other positive feeling. People are looking for health and safety modernizes, but they’re looking for inspiration, too.

Consider how any of these topics might are available to your symbol, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

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