Article Marketing Directory – Personification of Going Viral
One of the wonderful things about the internet is that it allows you to use free resources, such as an article marketing directory, to drive as much free traffic to your website as you want. An article directory is simply a web site that publishes articles for distribution all over the internet.
This arrangement works very well for several reasons. You see the search engines love to provide their customers with what they’re (the customers) are looking for. That means that when you go to any of the search engines and you type in a query such as: ‘how do I cook a steak’ you will find pertinent, accurate information that will answer that question. If the search engines can provide you with that information, you’ll be happy (and enjoy a great steak!).
The search engines don’t make the information, they just provide access to it. That’s where the article marketing directory comes in. They will submit fresh articles written by average people who happen to know something about something, and they will make those articles available to anyone who does a search. So if you know how to cook a steak perfectly and you wrote an article on that subject, submitted it to an article directory who then published it, it could very well be your article that someone would read when they did their search.
Everyone wins: the search engines provide their customers with just what they’re looking for, the article directories provide and ongoing stream of fresh new content, and the business owner can get people to see their articles, set themselves up as an expert and get traffic to their site.
Now, of course, I’ve simplified the process somewhat. For one thing, even though it’s free to get published by an article directory, that doesn’t mean you can submit any old garbage and get it published. It’s not like you’re trying to get a book published, most anyone can get an article published online as long as it’s well written and provides some sort of information. Make sure you proof read and spell check everything that you submit. Also make sure you follow the articles directories terms of service. If you don’t, they won’t publish your article, but other than that you will get published.
In order to drive traffic you also have to use certain keywords in your article. A keyword is the word or phrase that you type into the browser when you do a search for anything online. If you want your article to place high in the results you have to target the right keywords. It’s about more than just picking a keyword that relates to your product, it’s about choosing a keyword that gets a lot of searches but doesn’t have too many other people trying to compete for the same keyword.
With a little bit of know how and some practice you can use an article marketing directory to drive lots of free, but good, visitors to your website. This is one great benefit of doing business online, use it.
