Pentagram designed a bold and distinctively Brooklyn identity for the City Point…

Pentagram designed a bold and distinctively Brooklyn identity for the City Point project, including its advertising, wayfinding and signage. City Point is the largest food, shopping and entertainment destination in the center of Downtown Brooklyn. The identity is focused on the declaration ‘BKLYN BORN’, ‘celebrating the project’s significant local engagement in a borough that prides itself in …

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