[App Fridays] What customers Likee about this brief video making platform with 350M downloads

Posted On Feb 23, 2020 By admin With Comments Off

Reliance Jio launched cheap mobile data containers back in 2016, thus separating the inertia in the Indian telecom sector, which opened up a life of possibilities and realized direction for numerous OTT and short-lived video material musicians like TikTok, Vigo, Likee( formerly LIKE ), and Roposo , amongst other.

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Launched in 2017, Likee app by BIGO Technology is a world-wide short video creation programme, and it has emerged as one of the more popular apps in India. A report on the world& apos; s app economy in 2019 by Sensor Tower revealed that Likee is one of the top 10 most downloaded apps of 2019. It became the sixth most popular app across the globe having more than 330 million downloads, with India driving more than half of them. The programme knew a whopping 173 percentage year-on-year proliferation, primarily due to its vogue in India.

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Source: Sensor Tower

Likee, with 4.5 whizs and more than 100 million downloads on Google Play Store is also the number one’ Top Free’ app under Video Players and Editors category.

We at YourStory explore the app and give you the lowdown. Try before signing up

The Likee app opens up to video streaming instantly, unlike other apps, which, when launched, first make you to the login or sign-up page. This affords you the capabilities of browsing the app before you create an account. But you would need to log in to follow a consumer, like, or post a video.

The app has regular options like signing up with telephone number, social media accountings, and Google account but also has an interesting option of’ immediate sign on ‘, which mostly lets you create an account without relation it with another history or phone number. But again, to use wallets and deserve payoffs on Likee, you will need to link one account.

Your profile on the app includes metrics like partisans, followers, tier, and observers on each of your posts.

Content and content creation

The content viewing experience is great and videos are available on a high resolution. The videos take over the entire screen, with no framing, representing you can upload your material without compromising on the edges. There are not just music and funny videos on the pulpit, but also influencer-generated sequences on meat investigate, life spoofs, elegance tips-off, fitness, etc. The app has hyperlocalised the digital opening for vernacular useds with video creation tools.

The home screen has invoices on the top: Favourite, Nearby, News, and Live. On the same homepage, “youve had” the video camera icon in the middle of the screen to start starting your own content.

The app usages swipes pretty well. Similar to TikTok, swipe up to switch to different videos on a particular channel, and swipe right to see the user profile of that particular video.

Video editing tools

Now comes the foreground of the app. Besides the regular options to shoot videos and photos with filters, era, and others, the app also tells you decide the proportions of the video. The app has millions of stickers, and music sorcery filters add music to your videos.

likee

Making a video is easy, so a used does not have to be a pro to create content on Likee. The video journalist has many modes, like the’ Supreme’ boast that enables you make an exclusive music video with your photo inserted. There is also a fun feature like Dubsmash where you can lip-sync talks, lyrics, or any audio excerpt. There are still journalists such as makeup and micro surgery, same to Snapchat filters. The app also countenances live broadcasting, which is comparable to Facebook Live.

The regional twistToday, the growth of digital content consumption is driven by local content. Many sell reports is of the view that 65 percentage of video uptake in India come from the rural and remote areas in India, and Likee’s has zoomed its focus on the same.

In India, Likee is available in different Indian lingos like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam, and Punjabi.

Recently, Likee has collaborated with Indus App Bazaar, an alternative Android-based app store focused on localisation. Considered India’s third largest indigenous app accumulate, it has more than 60 million active useds from the metro as well as smaller cities and villages in India.

Rewards and money

Similar to TikTok, Likee too ranges safaruss on the scaffold that allow users to earn honors, which eventually help in earning money via the scaffold. Some of the favourite safaruss on the pulpit are #IAMINDIAN, #Likeedreams, #KillTheChill, #HudHudDabanggChallenge. Interestingly, Likee won the Guinness World Record for creating the” largest online video book of parties curving a flag in India” during its’ Regardless of where I am, #IAMINDIAN’ expedition. The safarus insured more than one lakh Indians participating to celebrate India’s 73 rd Independence Day.

The verdictThe app is fun to explore, peculiarly while starting videos, and we admit that it can be quite addicting. We repute the serenity of use does the gimmick, as with just a few sounds you can create videos. The stage& apos; s intuitive designing and simple-to-use video making and editing tools rectified Likee apart. The music filters, special effects, “hairs-breadth” colour, 4D effect, and’ superpowers’ are some of our favourite tools on the app.

You can create and save videos and paints on your phone, or discuss the matter on the stage as material authors, just like on Vigo, TikTok, Roposo, and others. The app can also be used to simply edit videos and photos.

Likee& apos; s esteem is exclusively set to rise in the coming months as smartphone usage increases in non-metros in India.

( Edited by Evelyn Ratnakumar)

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