Learn how to build a brand customers love with an online marketing degree from Swinburne. Taught by experienced industry professionals, the Bachelor of Business (Marketing) gives you an understanding of contemporary marketing principles, and equips you with the skills needed to market products and services in today’s economy. You will learn how to create and implement marketing strategies that effectively communicate with an audience, drive sales and grow customer loyalty.
As well as becoming a better communicator, you’ll develop key business skills that will allow you to analyse market trends and customer data. Using real industry case studies, you’ll learn how the world’s biggest brands utilise marketing to succeed, and develop your own strategies that can be used when working for a business, contracting for clients or starting your own business.
