Fairtrade – "Just do eat". Brand: Fairtrade. Advertising Agency: Comed, Luxembourg. This campaign has two aims: first, to raise interest in Fairtrade bananas and impact positively on the local sales. Second, it expresses the values of Fairtrade and suggests that a local, alternative player may have a significant influence on the world, if its values are shared by everybody.
Source by nindasyahb
